Articles

How to Craft a Landing Page that Converts

Ecommerce ,Web Design

How to Craft a Landing Page that Converts

What happens when your target audience visits your company website? The answer to this question can determine your marketing success. No matter how many web visitors you gain thanks to effective social media marketing, SEO or SEM, your efforts on these platforms are worth little if those visitors don’t convert to leads and, eventually, customers. That’s why landing pages matter so much: they make the difference between a visitor that bounces and a visitor that converts and actually impacts your
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Facebook Fan Bases on a Limited Budget

Ecommerce ,Facebook

Facebook Fan Bases on a Limited Budget

We all know that effective Facebook marketing requires a continually growing fan base for our business page. One way to do that is to buy lots of Facebook ads. Unfortunately, not everyone has deep enough pockets to shell out the kind of money necessary for an effective ad campaign. If that describes you, the following 3 ideas can help you grow your fan base. Cross-promote with other pages An obvious prerequisite to getting new fans of your business page is to attract new visitors to it. And a g
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Is your Facebook a Ghost Town?

Ecommerce ,Facebook

Is your Facebook a Ghost Town?

Is your Facebook a ghost town? Is your Twitter tweetless? Is there no interest in your Pinterest? You’re not alone. But consider this: 181 million U.S. Facebook users are on Facebook for 20 minutes or more every day. That’s a long time to catch someone’s eye. Are you currently grabbing anyone’s attention? The top smartphone app is Facebook. Do you know what app is the second most popular? Instagram, which happens to be owned by, you guessed it… Facebook. If that isn’t enough motivation to get
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
How Can Social Media Marketing Help You Grow Your Business?

Ecommerce ,Facebook

How Can Social Media Marketing Help You Grow Your Business?

Social media marketing and social networking websites can benefit users on more than just one level – not only do they allow you to keep in touch with your friends and family, but they also have turned out to be great online marketing tools. This is why the world’s most renowned brands and corporations rely on Twitter, Facebook, Google, LinkedIn and other social networks to keep in touch with their customers. However, social media marketing is not aimed exclusively at large businesses. Small and
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Facebook Marketing To Millennials

Ecommerce ,Facebook

Facebook Marketing To Millennials

One of the largest market demographics out there today is the Millennial Generation. Based on an age range of 18 to 34 years, there are roughly 75 million Millennials in the U.S. That’s nearly a quarter of the population, so it makes sense for marketers to focus on this group, both now and in the future. And with 88 percent of Millennials owning an account and 51 percent actively using it, Facebook marketing is a great way to reach them. Here are 5 ideas on how you can do just that: 1. Create b
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How New Business Pages Will Affect Your Facebook Marketing

Ecommerce ,Facebook

How New Business Pages Will Affect Your Facebook Marketing

In the past 3 years, a lot of things have changed in Facebook marketing. From the increased importance of video to the ever-changing EdgeRank algorithm, successful marketers on the network have to stay on their toes to keep up and remain successful. But one thing has remained consistent since 2012: business pages. Until this month, when Facebook announced tweaks to the page layout and purpose that could have far-reaching consequences. Here’s everything you need to know about the new business pag
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
7 Ways Giving Away the Store is Product Pricing Suicide

Blogging ,Ecommerce

7 Ways Giving Away the Store is Product Pricing Suicide

Almost every new online retail merchant makes the same mistake. They figure they can earn a lot of money simply by selling merchandise for a little less than the competition. They soon discover, however, that competing on product pricing alone does not work. Every retail expert on the planet is well aware of the fact, but everyone seems to need to learn this painful lesson on their own. If you made the mistake of trying to compete on price and price alone, don’t feel bad. You’re not the first,
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How to Make Online Retail Profit Even Against the Big Boys

Blogging ,Ecommerce

How to Make Online Retail Profit Even Against the Big Boys

From Doba: By Jake Sabey, Education Specialist – Doba “If you’re competing on price alone, you may as well just fling open the front doors of your store and let people loot the place. As many failing businesses have previously shown, competing solely on price is for suckers. It hurts the retail industry overall and destroys your profit margins, quickly pushing you out of business. You begin to believe that nobody could possibly make any money selling Doba drop-ship merchandise, and we know that
Kalon WigginsKalon Wiggins

Kalon Wiggins

4 Min read
6 Secrets of a Search Engine Optimized Ecommerce Marketing Strategy

Ecommerce ,Search Engine Optimization ,Shopify

6 Secrets of a Search Engine Optimized Ecommerce Marketing Strategy

Product descriptions and page content alone are not enough to draw customers to your ecommerce site. To ensure potential buyers find your store, you need to have an ecommerce marketing strategy with a heavy emphasis on search engine optimization. The foundation for creating an ecommerce marketing strategy is writing content that teaches potential consumers [https://epicdesignlabs.com/five-tips-getting-content-ideas-ecommerce-blog/] how to use your products in a variety of ways and answers othe
Kalon WigginsKalon Wiggins

Kalon Wiggins

5 Min read
4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic

Blogging ,Ecommerce

4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic

One of the fastest growing opportunities for Ecommerce business owners is through Pinterest marketing. Founded in 2010, it’s young enough in the online world to become a valuable resource that even marketing challenged individuals can take advantage of. But perhaps best of all, it’s a visual marketplace to share your products and ideas. Here’s a look at 5 of the most exciting reasons why you or your company should create a Pinterest marketing campaign. Pinterest Marketing is a Must Have For You
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
7 Ways Videos Can Dramatically Boost Your Business

Ecommerce ,smb ,Video

7 Ways Videos Can Dramatically Boost Your Business

You see them everywhere on the internet. Even if you don’t want to see them, they’re there. Videos. Some people love them, some people love only some of them, while others find them to simply be an annoyance. But regardless of your stance towards videos, one simple fact remains. Videos increase sales, both locally and nationally. That’s pretty much the bottom line as it pertains to business, is it not? But the various ways those sales are increased are as diverse as the multitude of videos thems
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
3 Ways Case Studies Will Boost Your Business

Ecommerce ,smb ,Video

3 Ways Case Studies Will Boost Your Business

Does your business include testimonials on your website? If it does, that’s great! They’re a nice snippet of positive content for people to read in order to influence purchasing. The problem is, most websites are doing that now too, which means they have less of an impact due to over saturation. But what about case studies? Imagine taking a testimonial, and leading a potential client on a path that defines WHY and HOW your company can help make their company better. Case studies are essentially
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read

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