Articles

Search Engine Optimization Strategies

Ecommerce ,Nonprofits ,Search Engine Optimization

Search Engine Optimization Strategies

It time to begin planning for the new advancements that will take place in SEO in the upcoming year. Every year inevitably shapes up to be a year full of changes, especially when it comes to search engine optimization [__GHOST_URL__/marketing/portland-seo/]. Since it was first created, SEO has become one of the most powerful tools that businesses and website designers rely upon to draw visitors to websites. Developing a strong strategy for this important area of web design is crucial if you are
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
3 Social Media Blunders You Must Avoid

Ecommerce ,Facebook ,Nonprofits

3 Social Media Blunders You Must Avoid

We all get caught up in the moment sometimes. Fast-paced topics with friends, family and the news media constantly bombarding us with the latest updates or recent developments. We want to tell our opinions too. We have a voice, we like how we think, and we want to be heard! However, this isn’t always the best idea. In fact, in many cases, it can be outright disastrous. Before you Twitter away a regrettable tweet, slap yourself on Facebook, or commit yourself to an instant Instagram death, cons
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Online Business Strategies That Dramatically Increase Revenue

Conversion Rate Optimization ,Ecommerce

Online Business Strategies That Dramatically Increase Revenue

We all want to increase our sales. It’s the simple way to achieve business success. But many companies only focus on one manner of creating additional revenue streams. “”Get more customers”. This is not to say that getting more customers isn’t important, because that is clearly a key component of online strategies to increase business. [https://epicdesignlabs.com/6-critical-seo-optimization-content-tips-every-ecommerce-website-know/] But it shouldn’t be your only focus. We’ll look at a few con
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Online Business Mistakes to Avoid When Starting Out

Blogging ,Ecommerce

Online Business Mistakes to Avoid When Starting Out

There’s no doubt that the most dangerous time for a business is in the beginning. For some, they don’t even make it past initial startup once they realize that the time, effort and money is more than they’re willing to commit. But for most of us, we’re going forward no matter what, in order to try and make our dreams come true. But there are ways to make things a lot easier on yourself. Are you tired of learning from your mistakes? Then save yourself the time, money, and hassle by learning from
Kalon WigginsKalon Wiggins

Kalon Wiggins

1 Min read
Use the 80-20 Rule in Your Marketing to Increase Profits with Less Effort

Conversion Rate Optimization ,Ecommerce

Use the 80-20 Rule in Your Marketing to Increase Profits with Less Effort

There is a universal pattern to how the world operates and it is this: most things are not evenly distributed. For example, athletes are not gifted with equal talent, wealth is not evenly spread through the population, your carpeting is not evenly used (some parts see more traffic than others), and you probably eat more of some foods than others. From these examples, talent, wealth, usage, and consumption are not evenly distributed. Even the results from your marketing [__GHOST_URL__/marketing]
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How to Use Images to Boost Your Conversion Rates

Conversion Rate Optimization ,Ecommerce

How to Use Images to Boost Your Conversion Rates

People experience the world through their senses. When they shop at a brick and mortar store, they touch and view the merchandise from different angles while background music is playing. In such a situation, the store is experienced through at least three senses. Engagement of the senses is also why people prefer web pages with images over those with pure text. It’s more of an experience. And this is an effective method to increase your conversion rates as well. In spite of this fact and the po
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How to Make Facebook Marketing Increase Your Revenue

Ecommerce ,Facebook

How to Make Facebook Marketing Increase Your Revenue

Facebook is one of the most popular social media platforms today. With more than a billion users, and a huge amount of the population of North America active on the site, Facebook is a prime place for businesses to be seen by existing customers. Plus, there is an abundance of new potential customers. However, while Facebook marketing has never been trendier than it is now, it’s important for businesses to understand what they’re getting into. Facebook Marketing Requires Putting on a Show Facebo
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Increase Your Ecommerce Conversions by Optimizing for Trust

Conversion Rate Optimization ,Ecommerce

Increase Your Ecommerce Conversions by Optimizing for Trust

When a business has a history of reliably fulfilling a customer’s orders, it has earned her trust. However, earning trust requires the customer to have past experience with a business. How does the owner of an ecommerce site get the newcomer to take a chance and make a first purchase? When it comes to ecommerce conversions, it’s all about appearances. Business people look, act, and dress professionally so that people will feel comfortable doing business with them. So, one’s ecommerce site must
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
3 Biggest Reasons For Poor Website Design

Ecommerce ,Nonprofits ,Website-Infrastructure

3 Biggest Reasons For Poor Website Design

Great website design [https://epicdesignlabs.com/] can bring you the most important marketing tool a business can have. The more people who can see it and read it, the more potential business the website can bring in. The website gives potential customers the first impression of your business. Mistakes like poor use of keywords, poor website design and a badly functioning website can frustrate potential customers and turn business away. 1. Poor Marketing: Bad sites may never be found. The desig
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Boost Loading Speed with These Website Design Tips

Ecommerce ,Nonprofits ,Website-Infrastructure

Boost Loading Speed with These Website Design Tips

There’s a new trend that’s been building momentum over the last several years. Most Internet users are shifting away from fast access towards slower Internet access. They prefer using networks with lots of built-in latency that increase delay times. They also prefer devices with less CPU, less memory, and small cache sizes which causes web pages to display more slowly than ordinary desktop computers. No, people aren’t doing this because they enjoy waiting, it’s because their mobile devices and t
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How to Improve Your E-Commerce Store Usability

Ecommerce

How to Improve Your E-Commerce Store Usability

Is your e-commerce store easy to use? If your answer is “it seems easy enough to me,” then ease of use wasn’t factored into its design — at least from the point of view of your visitors. An e-commerce store [https://epicdesignlabs.com/ecommerce-web-design-development] that scores high on usability allows your visitors to conduct their shopping easily, efficiently, and quickly. This applies to all parts of their experience, from browsing and finding what they want to the final purchase. When your
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Prospect Marketing for the Brain

Blogging ,Ecommerce

Prospect Marketing for the Brain

Have you ever been curious about why higher priced products sometimes outsell their lower priced competition – quality notwithstanding? Are you curious about why people buy what they buy even if it seems impractical? And why do some brands enjoy an almost cult-like following while others have no brand-loyalty at all? Here’s a more important question: Would you like your prospect marketing efforts to produce those kinds of results? Of course you would. Who wouldn’t? Then you might want to apply
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read

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