Blogging

Product Pricing

7 Ways Giving Away the Store is Product Pricing Suicide

Almost every new online retail merchant makes the same mistake. They figure they can earn a lot of money simply by selling merchandise for a little less than the competition. They soon discover, however, that competing on product pricing alone does not work. Every retail expert on the planet is well aware of the fact, …

7 Ways Giving Away the Store is Product Pricing Suicide Read More »

Online Retail Profit

How to Make Online Retail Profit Even Against the Big Boys

From Doba: By Jake Sabey, Education Specialist – Doba “If you’re competing on price alone, you may as well just fling open the front doors of your store and let people loot the place. As many failing businesses have previously shown, competing solely on price is for suckers. It hurts the retail industry overall and …

How to Make Online Retail Profit Even Against the Big Boys Read More »

Pinterest Marketing

4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic

One of the fastest growing opportunities for Ecommerce business owners is through Pinterest marketing. Founded in 2010, it’s young enough in the online world to become a valuable resource that even marketing challenged individuals can take advantage of. But perhaps best of all, it’s a visual marketplace to share your products and ideas. Here’s a …

4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic Read More »

ECommerce

5 Easy Ways to Discover Unique Content Ideas for Your Ecommerce Blog

Website traffic is the life-blood of your e-commerce business. One of the most effective ways to maintain a reliable flow of customers is through a search-engine optimized ecommerce blog. Google loves blogs because most people don’t search for products; they search for solutions. Writing articles tailored to popular search terms allows you to get your …

5 Easy Ways to Discover Unique Content Ideas for Your Ecommerce Blog Read More »

Prospect Marketing

Prospect Marketing for the Brain

Have you ever been curious about why higher priced products sometimes outsell their lower priced competition – quality notwithstanding? Are you curious about why people buy what they buy even if it seems impractical? And why do some brands enjoy an almost cult-like following while others have no brand-loyalty at all? Here’s a more important question: …

Prospect Marketing for the Brain Read More »

Content Marketing

Content Marketing: What it is, Why it Works, and Tips for Using it

Content marketing is a strategy of creating and publishing content that attracts and ultimately converts your ideal prospects into customers. The distinguishing element of content marketing is that it gives away value in the form of information that people want to consume. Marketers that predate the Internet sometimes find the concept of giving away value …

Content Marketing: What it is, Why it Works, and Tips for Using it Read More »

traffic

Sales Funnel Marketing: For People Who Want a Successful Website

When it comes to marketing, there are people who understand it and there are people who don’t. The granular details matter. Understanding the concept of sales funnel marketing would help many small businesses increase sales, but many owners never take the time to learn about it. The engaging book You Write, They Pay notes this …

Sales Funnel Marketing: For People Who Want a Successful Website Read More »

Critical Components of a Marketing Plan

A good marketing plan is essential to achieving success as a business. Properly planning a successful marketing plan has three steps: situation analysis, market-product focus and goal setting, and the marketing program. Situation analysis is also known as SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. These four issues must by analyzed. It is …

Critical Components of a Marketing Plan Read More »

Don't Miss Out

Join our newsletter for exclusive content, documents, tools & more!

Start Your Project

We'd love to hear about your upcoming project. Tell us all about it by filling out our new project questionnaire.

Or, give us a call at 503-536-7350