Conversion Rate Optimization Tips

Sales Funnel

How to Analyze and Maximize Your Sales Funnel

What is a sales funnel? That is where we’ll start, since it’s important to understand what it is, and how it works. In this article, we’ll identify each stage, and follow that up with methods to keep prospects moving through the funnel to the end. Analyzing Your Sales Funnel A sales funnel identifies potential clients …

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Online Business Strategies

Online Business Strategies That Dramatically Increase Revenue

We all want to increase our sales. It’s the simple way to achieve business success. But many companies only focus on one manner of creating additional revenue streams. “”Get more customers”. This is not to say that getting more customers isn’t important, because that is clearly a key component of online strategies to increase business. …

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Marketing to Increase Profits

Use the 80-20 Rule in Your Marketing to Increase Profits with Less Effort

There is a universal pattern to how the world operates and it is this: most things are not evenly distributed. For example, athletes are not gifted with equal talent, wealth is not evenly spread through the population, your carpeting is not evenly used (some parts see more traffic than others), and you probably eat more …

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Conversion Rates

How to Use Images to Boost Your Conversion Rates

People experience the world through their senses. When they shop at a brick and mortar store, they touch and view the merchandise from different angles while background music is playing. In such a situation, the store is experienced through at least three senses. Engagement of the senses is also why people prefer web pages with …

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Ecommerce Conversions

Increase Your Ecommerce Conversions by Optimizing for Trust

When a business has a history of reliably fulfilling a customer’s orders, it has earned her trust. However, earning trust requires the customer to have past experience with a business. How does the owner of an ecommerce site get the newcomer to take a chance and make a first purchase? When it comes to ecommerce conversions, it’s all …

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Conversion Tips

Six Conversion Tips for Video Landing Pages

Compared to processing images, the human brain is quite slow at interpreting text. Text is also information poor. It’s devoid of the secondary information you get when talking to someone in person such as body language, facial expressions, voice intonations, and the person’s overall demeanor. This grants us some insight into conversion tips and how …

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Ecommerce Store

3 Conversion Rate Optimization Tips For an Ecommerce Store

The majority of your time spent as an ecommerce store owner will be occupied on developing ways to boost sales. Converting potential customers into paying customers is usually a top priority, and for good reason. Sales are the driving force, the blood that give an ecommerce store life. For this reason, conversion rate optimization should …

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Market automation

How Marketing Automation Drives Leads to Conversion

Digital marketers know: there’s a crucial gap between web visitors and customers. While strategies like search engine optimization and social media marketing are designed to drive potential customers to the website, even your best efforts in those areas won’t lead to improved revenue if those visitors never go further than that. Inbound marketing seeks to …

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ecommerce

5 Ways to Improve Ecommerce Conversion

No matter what products you sell on your website, a simple truth remains: regardless of how great your marketing strategy or how beautiful your website is, your efforts matter little if a customer doesn’t complete the sale. Too often, ecommerce merchants lose out on those sales because of abandoned shopping carts. In fact, approximately $4 trillion worth …

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How to Craft a Landing Page that Converts

What happens when your target audience visits your company website? The answer to this question can determine your marketing success. No matter how many web visitors you gain thanks to effective social media marketing, SEO or SEM, your efforts on these platforms are worth little if those visitors don’t convert to leads and, eventually, customers. …

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