Ecommerce Articles

The Ultimate Guide to Ecommerce Email Marketing Success

Is email marketing dead? Over the last 10 years, that sentiment has been echoed in countless marketing blogs. However, we'd like the challenge that viewpoint. All you have to do is open you inbox and see that email marketing is alive and breathing. Ecommerce [https://epicdesignlabs.com/ecommerce-web-design-development]thrived in 2020 because of COVID store closures and shoppers’ fear of contracting the coronavirus in public. However, the foundation was set for online s hopping years before the

Keri Austin

The #1 Quick & Easy Guide to Social Media for Ecommerce Sites

Ecommerce ,Social Media Marketing

The #1 Quick & Easy Guide to Social Media for Ecommerce Sites

Nowadays, you can find almost anything you want on social media. From the most popular meme page [https://www.instagram.com/memezar/] and conspiracy theories to TikTok beauty vids and we can’t forget face-filtered news anchors [https://me.mashable.com/culture/9283/reporter-accidentally-turns-on-face-filters-during-live-report] , the content you find can make this marketing channel feel like you are floating in outer space without a spacesuit. But if Instagram can even make a cute little Pomera

Keri Austin

Ecommerce ,Design

Ecommerce Design Is More Than Good Looks

One of the hardest aspects of ecommerce design has nothing to do with the actual operation of the business. Instead, it’s the problem of finding a web designer who puts the emphasis on the right things. Many designers are all about how a site looks, with how “cool” it is coming in a close second. Unfortunately, a traditional designer’s idea of good looks and coolness doesn’t include the factor that is the only one that really counts in ecommerce: the ability to convert visitors into buyers. Bec

Kalon Wiggins

Content Marketing: What it is, Why it Works, and Tips for Using it

Ecommerce ,Marketing

Content Marketing: What it is, Why it Works, and Tips for Using it

Content marketing [__GHOST_URL__/marketing/] is a strategy of creating and publishing content that attracts and ultimately converts your ideal prospects into customers. The distinguishing element of content marketing is that it gives away value in the form of information that people want to consume. Marketers that predate the Internet sometimes find the concept of giving away value difficult to understand. However, they do understand that traditional marketing requires money for placing adverti

Kalon Wiggins

Effective Engagement: A Critical Element of Facebook Marketing

Ecommerce ,Facebook

Effective Engagement: A Critical Element of Facebook Marketing

Every business owner knows that it costs more to acquire new customers than to keep existing ones, and that referrals make the best sales leads. If you use Facebook and other social media properly, you can kill both birds with the same stone. By focusing your Facebook marketing on engaging with your customers, you’ll improve customer loyalty and create an atmosphere where referrals become almost automatic. Here are 6 tips for effectively engaging on Facebook: 1. Start With a Call To Action (CTA

Kalon Wiggins

Compelling Visuals and Storytelling in Your Website Design

Ecommerce

Compelling Visuals and Storytelling in Your Website Design

Finding the right visuals to use in your website design has as many challenges as deciding how much text you need to use. The ratio between visuals and text needs an even balance, even if some people still think images are slowly usurping text. While it depends on the context of your site and what you’re trying to convey, there isn’t a doubt that images are more important than ever in branding. Visuals in web design are also evolving quickly with some recent new effects adding amazing qualities

Kalon Wiggins

Ecommerce ,Marketing

How to Create an Ideal Case Study

If you’ve ever wondered about the best way to create a case study, this article will give you the answers you’re looking for. But before we go in depth, you should understand the value that a case study can bring to your business. A case study is a beginning to end story. It analyzes a problem, or problems that a business is having, and why it needs to be fixed. Several alternatives should be presented with the pros and cons of each choice weighed for determining the optimal path to take. Onc

Kalon Wiggins

Is Your Ecommerce Store Ready for The Holidays?

Ecommerce ,Email

Is Your Ecommerce Store Ready for The Holidays?

The 2019 holiday season is HERE! This begs the question, “Is your Ecommerce store ready for the holidays?” If you aren’t ready, below are 3 awesome tactics that you need to move on – NOW! #1 – Get Ready for the Holidays by Promoting Top Revenue Products If you have a store with a range of products at differing prices, put your immediate focus on optimizing everything about these listings. Most of the steps you need to take at this stage are tedious, but essential in getting your items sold. Be

Keri Austin

Ecommerce ,Marketing

Critical Components of a Marketing Plan

A good marketing plan is essential to achieving success as a business. Properly planning a successful marketing plan has three steps: situation analysis, market-product focus and goal setting, and the marketing program. Situation analysis is also known as SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. These four issues must by analyzed. It is not always necessary to respond in all four areas, it may be best to focus on any or all components. A company’s stren

Kalon Wiggins

Getting Employees Involved in Your Digital Marketing

Ecommerce

Getting Employees Involved in Your Digital Marketing

It probably sounds funny to think of digital marketing as taking a village, but it’s really not all that far off the mark. You can at least say digital marketing takes everyone in a company to provide a more human face. Huffington Post back in March pointed out something similar when listing the hottest digital marketing trends for this year. One of those trends was marketing as a company-wide effort rather than sole focus on the CEO, or products. If you’ve heard it over and over that marketing

Kalon Wiggins

Ecommerce ,Website-Infrastructure

Four Headlines That Work Like Magic

A mentor once said that every day you don’t engage in an email marketing campaign is a day where you are leaving money on the table. The average American person comes into contact with over 5,000 advertisements every day. Think about it: we see television ads, radio ads, billboard ads, internet ads, bus ads, and so much more every single day. It is harder and harder for marketers to stand out from the crowd. That is the bad news about SEO [__GHOST_URL__/marketing/]. On the flip side of that coi

Kalon Wiggins

Ecommerce

E-Commerce for the Mobile Era

Making >e-commerce work effectively on a website is one of the most essential components of web design, especially when so many customers expect better efficiency. Consumers who buy from online businesses consider it a personalized experienced because the products they buy are sometimes an essential part of their everyday lives. It’s one reason companies use more personalized marketing content tactics today to better connect with customers. Regardless, even those who use personalized marketing

Kalon Wiggins

Why Email Marketing Continues to Be Highly Effective

Ecommerce ,Email

Why Email Marketing Continues to Be Highly Effective

Email marketing has always been a powerful tool. Although it is over twenty years old, it has not lost its effectiveness despite the appearance of other marketing channels such as social media. It remains relevant today because people still find it useful in their everyday lives. Email is more difficult to ignore than other marketing mediums. Unlike content on a website which you can miss if you do not visit the site, you are forced to deal with the email in your inbox in one way or another. Yo

Kalon Wiggins

Ecommerce

How to Eliminate Mobile Conversion Barriers to Ecommerce

The ever-increasing numbers of mobile traffic is a phenomenon that e-commerce stores can’t afford to ignore. Mobile traffic now exceeds that of personal computers and these people make (or try to make) online purchases with their mobile devices. While many e-commerce sites have responded to this trend, they have a long way to go before they have truly optimized their online stores. One problem is the belief that installing a software module that resizes a web page according to the screen size o

Kalon Wiggins

Ecommerce

3 Marketing Tips To Rev Up Your Ecommerce Business

It’s July – more than halfway through 2019. Have you achieved any of those sales goals you set back in January for your Ecommerce business? If you haven’t, there’s still time – follow the 3 marketing tips below and you’ll blow those goals off of 2019! Mission Critical Mode Right now your focus needs to be on the tasks that drive your sales growth. Revamping your website is GREAT. but keep your mission critical vision in tact. For instance, it’s easy to swap out header images, fiddle with your

Keri Austin

5 Easy Ways to Discover Unique Content Ideas for Your Ecommerce Blog

Ecommerce ,Marketing

5 Easy Ways to Discover Unique Content Ideas for Your Ecommerce Blog

One of the most effective ways to maintain a reliable flow of customers is through a search-engine optimized ecommerce blog. Google loves blogs because most people don’t search for products; they search for solutions. Writing articles tailored to popular search terms allows you to get your store in front of people who need your products but don’t know they exist. * Over 50% of blog readers regularly shop online6 * The average company blog generate 55% more traffic to its site7 * 434% more

Kalon Wiggins

Ecommerce

Ecommerce Store: Should you use Drop Shipping?

Drop shipping allows retailers to sell goods without shipping or keeping inventories of products. When a customer places an order with a retailer such as an e-commerce store, the retailer in turn orders the items from a drop shipper who ships the goods directly to the ultimate customer. In this way, the e-commerce store owner never has to deal with the physical goods. This means that the retailer just does the selling and the drop shipper does the order fulfillment. In theory, anyone with a go

Kalon Wiggins

How Videos Improve Your Business Exponentially

Ecommerce

How Videos Improve Your Business Exponentially

Everyone is looking for the next big thing to improve their business. Many have already discovered that video is that big thing, and that it’s here now. If you aren’t already on board, or if you do make videos but aren’t exactly sure what to do in order to optimize their value, this article is for you. We’ll explain how videos improve your business, and ways YOU can take advantage of everything they have to offer. Ways to Make Videos Improve Your Business * Come Up With Something Catchy: This

Kalon Wiggins

How to Analyze and Maximize Your Sales Funnel

Conversion Rate Optimization ,Ecommerce

How to Analyze and Maximize Your Sales Funnel

What is a sales funnel? That is where we’ll start, since it’s important to understand what it is, and how it works. In this article, we’ll identify each stage, and follow that up with methods to keep prospects moving through the funnel to the end. Analyzing Your Sales Funnel A sales funnel identifies potential clients through each stage of the buying process. At the top of the funnel, where people first enter, is the awareness stage. This is where people learn about the actual existence of wha

Kalon Wiggins

How to Craft a Landing Page that Converts

Ecommerce ,Web Design

How to Craft a Landing Page that Converts

What happens when your target audience visits your company website? The answer to this question can determine your marketing success. No matter how many web visitors you gain thanks to effective social media marketing, SEO or SEM, your efforts on these platforms are worth little if those visitors don’t convert to leads and, eventually, customers. That’s why landing pages matter so much: they make the difference between a visitor that bounces and a visitor that converts and actually impacts your

Kalon Wiggins

Ecommerce ,Facebook

Facebook Fan Bases on a Limited Budget

We all know that effective Facebook marketing requires a continually growing fan base for our business page. One way to do that is to buy lots of Facebook ads. Unfortunately, not everyone has deep enough pockets to shell out the kind of money necessary for an effective ad campaign. If that describes you, the following 3 ideas can help you grow your fan base. Cross-promote with other pages An obvious prerequisite to getting new fans of your business page is to attract new visitors to it. And a g

Kalon Wiggins

Ecommerce ,Facebook

Is your Facebook a Ghost Town?

Is your Facebook a ghost town? Is your Twitter tweetless? Is there no interest in your Pinterest? You’re not alone. But consider this: 181 million U.S. Facebook users are on Facebook for 20 minutes or more every day. That’s a long time to catch someone’s eye. Are you currently grabbing anyone’s attention? The top smartphone app is Facebook. Do you know what app is the second most popular? Instagram, which happens to be owned by, you guessed it… Facebook. If that isn’t enough motivation to get

Kalon Wiggins

How Can Social Media Marketing Help You Grow Your Business?

Ecommerce ,Facebook

How Can Social Media Marketing Help You Grow Your Business?

Social media marketing and social networking websites can benefit users on more than just one level – not only do they allow you to keep in touch with your friends and family, but they also have turned out to be great online marketing tools. This is why the world’s most renowned brands and corporations rely on Twitter, Facebook, Google, LinkedIn and other social networks to keep in touch with their customers. However, social media marketing is not aimed exclusively at large businesses. Small and

Kalon Wiggins

Ecommerce ,Facebook

Facebook Marketing To Millennials

One of the largest market demographics out there today is the Millennial Generation. Based on an age range of 18 to 34 years, there are roughly 75 million Millennials in the U.S. That’s nearly a quarter of the population, so it makes sense for marketers to focus on this group, both now and in the future. And with 88 percent of Millennials owning an account and 51 percent actively using it, Facebook marketing is a great way to reach them. Here are 5 ideas on how you can do just that: 1. Create b

Kalon Wiggins

How New Business Pages Will Affect Your Facebook Marketing

Ecommerce ,Facebook

How New Business Pages Will Affect Your Facebook Marketing

In the past 3 years, a lot of things have changed in Facebook marketing. From the increased importance of video to the ever-changing EdgeRank algorithm, successful marketers on the network have to stay on their toes to keep up and remain successful. But one thing has remained consistent since 2012: business pages. Until this month, when Facebook announced tweaks to the page layout and purpose that could have far-reaching consequences. Here’s everything you need to know about the new business pag

Kalon Wiggins

7 Ways Giving Away the Store is Product Pricing Suicide

Ecommerce

7 Ways Giving Away the Store is Product Pricing Suicide

Almost every new online retail merchant makes the same mistake. They figure they can earn a lot of money simply by selling merchandise for a little less than the competition. They soon discover, however, that competing on product pricing alone does not work. Every retail expert on the planet is well aware of the fact, but everyone seems to need to learn this painful lesson on their own. If you made the mistake of trying to compete on price and price alone, don’t feel bad. You’re not the first,

Kalon Wiggins

6 Secrets of a Search Engine Optimized Ecommerce Marketing Strategy

Ecommerce ,Search Engine Optimization ,Shopify

6 Secrets of a Search Engine Optimized Ecommerce Marketing Strategy

Product descriptions and page content alone are not enough to draw customers to your ecommerce site. To ensure potential buyers find your store, you need to have an ecommerce marketing strategy with a heavy emphasis on search engine optimization. The foundation for creating an ecommerce marketing strategy is writing content that teaches potential consumers [https://epicdesignlabs.com/five-tips-getting-content-ideas-ecommerce-blog/] how to use your products in a variety of ways and answers othe

Kalon Wiggins

4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic

Ecommerce ,Social Media Marketing

4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic

One of the fastest growing opportunities for Ecommerce business owners is through Pinterest marketing. Founded in 2010, it’s young enough in the online world to become a valuable resource that even marketing challenged individuals can take advantage of. But perhaps best of all, it’s a visual marketplace to share your products and ideas. Here’s a look at 5 of the most exciting reasons why you or your company should create a Pinterest marketing campaign. Pinterest Marketing is a Must Have For You

Kalon Wiggins

7 Ways Videos Can Dramatically Boost Your Business

Ecommerce ,Video

7 Ways Videos Can Dramatically Boost Your Business

You see them everywhere on the internet. Even if you don’t want to see them, they’re there. Videos. Some people love them, some people love only some of them, while others find them to simply be an annoyance. But regardless of your stance towards videos, one simple fact remains. Videos increase sales, both locally and nationally. That’s pretty much the bottom line as it pertains to business, is it not? But the various ways those sales are increased are as diverse as the multitude of videos thems

Kalon Wiggins

3 Ways Case Studies Will Boost Your Business

Ecommerce ,Video

3 Ways Case Studies Will Boost Your Business

Does your business include testimonials on your website? If it does, that’s great! They’re a nice snippet of positive content for people to read in order to influence purchasing. The problem is, most websites are doing that now too, which means they have less of an impact due to over saturation. But what about case studies? Imagine taking a testimonial, and leading a potential client on a path that defines WHY and HOW your company can help make their company better. Case studies are essentially

Kalon Wiggins

Ecommerce ,Nonprofits ,Search Engine Optimization

Search Engine Optimization Strategies

It time to begin planning for the new advancements that will take place in SEO in the upcoming year. Every year inevitably shapes up to be a year full of changes, especially when it comes to search engine optimization [__GHOST_URL__/marketing/portland-seo/]. Since it was first created, SEO has become one of the most powerful tools that businesses and website designers rely upon to draw visitors to websites. Developing a strong strategy for this important area of web design is crucial if you are

Kalon Wiggins

Ecommerce ,Facebook ,Nonprofits

3 Social Media Blunders You Must Avoid

We all get caught up in the moment sometimes. Fast-paced topics with friends, family and the news media constantly bombarding us with the latest updates or recent developments. We want to tell our opinions too. We have a voice, we like how we think, and we want to be heard! However, this isn’t always the best idea. In fact, in many cases, it can be outright disastrous. Before you Twitter away a regrettable tweet, slap yourself on Facebook, or commit yourself to an instant Instagram death, cons

Kalon Wiggins

Online Business Strategies That Dramatically Increase Revenue

Conversion Rate Optimization ,Ecommerce

Online Business Strategies That Dramatically Increase Revenue

We all want to increase our sales. It’s the simple way to achieve business success. But many companies only focus on one manner of creating additional revenue streams. “”Get more customers”. This is not to say that getting more customers isn’t important, because that is clearly a key component of online strategies to increase business. [https://epicdesignlabs.com/6-critical-seo-optimization-content-tips-every-ecommerce-website-know/] But it shouldn’t be your only focus. We’ll look at a few con

Kalon Wiggins

Online Business Mistakes to Avoid When Starting Out

Ecommerce

Online Business Mistakes to Avoid When Starting Out

There’s no doubt that the most dangerous time for a business is in the beginning. For some, they don’t even make it past initial startup once they realize that the time, effort and money is more than they’re willing to commit. But for most of us, we’re going forward no matter what, in order to try and make our dreams come true. But there are ways to make things a lot easier on yourself. Are you tired of learning from your mistakes? Then save yourself the time, money, and hassle by learning from

Kalon Wiggins

Use the 80-20 Rule in Your Marketing to Increase Profits with Less Effort

Conversion Rate Optimization ,Ecommerce

Use the 80-20 Rule in Your Marketing to Increase Profits with Less Effort

There is a universal pattern to how the world operates and it is this: most things are not evenly distributed. For example, athletes are not gifted with equal talent, wealth is not evenly spread through the population, your carpeting is not evenly used (some parts see more traffic than others), and you probably eat more of some foods than others. From these examples, talent, wealth, usage, and consumption are not evenly distributed. Even the results from your marketing [__GHOST_URL__/marketing]

Kalon Wiggins

How to Use Images to Boost Your Conversion Rates

Conversion Rate Optimization ,Ecommerce

How to Use Images to Boost Your Conversion Rates

People experience the world through their senses. When they shop at a brick and mortar store, they touch and view the merchandise from different angles while background music is playing. In such a situation, the store is experienced through at least three senses. Engagement of the senses is also why people prefer web pages with images over those with pure text. It’s more of an experience. And this is an effective method to increase your conversion rates as well. In spite of this fact and the po

Kalon Wiggins

How to Make Facebook Marketing Increase Your Revenue

Ecommerce ,Facebook

How to Make Facebook Marketing Increase Your Revenue

Facebook is one of the most popular social media platforms today. With more than a billion users, and a huge amount of the population of North America active on the site, Facebook is a prime place for businesses to be seen by existing customers. Plus, there is an abundance of new potential customers. However, while Facebook marketing has never been trendier than it is now, it’s important for businesses to understand what they’re getting into. Facebook Marketing Requires Putting on a Show Facebo

Kalon Wiggins

Increase Your Ecommerce Conversions by Optimizing for Trust

Conversion Rate Optimization ,Ecommerce

Increase Your Ecommerce Conversions by Optimizing for Trust

When a business has a history of reliably fulfilling a customer’s orders, it has earned her trust. However, earning trust requires the customer to have past experience with a business. How does the owner of an ecommerce site get the newcomer to take a chance and make a first purchase? When it comes to ecommerce conversions, it’s all about appearances. Business people look, act, and dress professionally so that people will feel comfortable doing business with them. So, one’s ecommerce site must

Kalon Wiggins

3 Biggest Reasons For Poor Website Design

Ecommerce ,Nonprofits ,Website-Infrastructure

3 Biggest Reasons For Poor Website Design

Great website design [https://epicdesignlabs.com/] can bring you the most important marketing tool a business can have. The more people who can see it and read it, the more potential business the website can bring in. The website gives potential customers the first impression of your business. Mistakes like poor use of keywords, poor website design and a badly functioning website can frustrate potential customers and turn business away. 1. Poor Marketing: Bad sites may never be found. The desig

Kalon Wiggins

Boost Loading Speed with These Website Design Tips

Ecommerce ,Nonprofits ,Website-Infrastructure

Boost Loading Speed with These Website Design Tips

There’s a new trend that’s been building momentum over the last several years. Most Internet users are shifting away from fast access towards slower Internet access. They prefer using networks with lots of built-in latency that increase delay times. They also prefer devices with less CPU, less memory, and small cache sizes which causes web pages to display more slowly than ordinary desktop computers. No, people aren’t doing this because they enjoy waiting, it’s because their mobile devices and t

Kalon Wiggins

Ecommerce

How to Improve Your E-Commerce Store Usability

Is your e-commerce store easy to use? If your answer is “it seems easy enough to me,” then ease of use wasn’t factored into its design — at least from the point of view of your visitors. An e-commerce store [https://epicdesignlabs.com/ecommerce-web-design-development] that scores high on usability allows your visitors to conduct their shopping easily, efficiently, and quickly. This applies to all parts of their experience, from browsing and finding what they want to the final purchase. When your

Kalon Wiggins

Ecommerce

Prospect Marketing for the Brain

Have you ever been curious about why higher priced products sometimes outsell their lower priced competition – quality notwithstanding? Are you curious about why people buy what they buy even if it seems impractical? And why do some brands enjoy an almost cult-like following while others have no brand-loyalty at all? Here’s a more important question: Would you like your prospect marketing efforts to produce those kinds of results? Of course you would. Who wouldn’t? Then you might want to apply

Kalon Wiggins

Six Conversion Tips for Video Landing Pages

Conversion Rate Optimization ,Ecommerce ,Nonprofits ,Video

Six Conversion Tips for Video Landing Pages

Compared to processing images, the human brain is quite slow at interpreting text. Text is also information poor. It’s devoid of the secondary information you get when talking to someone in person such as body language, facial expressions, voice intonations, and the person’s overall demeanor. This grants us some insight into conversion tips and how to better suit content into conversions. Text is a kind of disembodied form of communication that merely communicates pure thought. This is why so m

Kalon Wiggins

5 Facebook Ad Campaign Tips for the Holidays

Ecommerce ,Facebook

5 Facebook Ad Campaign Tips for the Holidays

The numbers are stunning. When you analyze the stats from recent holiday shopping behavior, one thing is clear: holiday marketing has undergone dramatic change, and Facebook marketing is no exception. However, before we dive into a few tips for creating a great Facebook ad campaign during the holidays, it’s important to understand what the stats say about current holiday shopping behavior. A Snapshot of the Data: Facebook Ads During the Holidays In a recent Sept 2015 article, MarketingProfs

Kalon Wiggins

3 Conversion Rate Optimization Tips For an Ecommerce Store

Conversion Rate Optimization ,Ecommerce

3 Conversion Rate Optimization Tips For an Ecommerce Store

The majority of your time spent as an ecommerce store owner will be occupied on developing ways to boost sales. Converting potential customers into paying customers is usually a top priority, and for good reason. Sales are the driving force, the blood that give an ecommerce store life. For this reason, conversion rate optimization should never be ignored. Never mind what the ‘average’ conversion rate for an online store is, strive for a conversion rate that is better than your current rate. Thi

Kalon Wiggins

5 Website Design Problems and How To Solve Them

Ecommerce ,Nonprofits ,Website-Infrastructure

5 Website Design Problems and How To Solve Them

Proper website design [https://epicdesignlabs.com/ecommerce-web-design-development] is part art, and part science. On one hand, your website design must be attractive to the eye. On the other, it must involve a deep understanding of what makes humans tick on an instinctual level. If you are noticing a decline in traffic to your website, it is likely due to one or more of the following issues: 1) Poor navigation flow Ideally, a visitor to your website should be able to see right away how to nav

Kalon Wiggins

When Your Facebook Marketing Strategy Isn't Working

Ecommerce ,Facebook

When Your Facebook Marketing Strategy Isn't Working

Facebook is one of the most powerful and popular marketing tools available to businesses. But, what happens when your Facebook marketing strategy isn’t working? Is it time to call it quits, or should you push through the slump to the finish line? Businesses of all sizes have found great benefits in relying on a Facebook marketing strategy. If your business is struggling with gaining leads and making conversions, it is best to first examine your strategy and marketing design before throwing in t

Kalon Wiggins

5 Ways to Improve Your Facebook Business Page

Ecommerce ,Facebook

5 Ways to Improve Your Facebook Business Page

Facebook has over a billion users. These are real life people who consume goods and use services. A portion of these are your clients or prospective clients. With so many people out there wanting what you have to offer, your Facebook business page can be a great marketing tool… if you actually use it. Here are 6 ideas you can use to get more results from your Facebook business page. 1. Make nice with other pages. Interacting with other pages that speak to a similar audience can be a great

Kalon Wiggins

Two New Changes to Facebook Video Marketing

Ecommerce ,Facebook ,Video

Two New Changes to Facebook Video Marketing

Facebook announced in a blog post [https://www.facebook.com/business/news/100-in-view-impressions-and-moat-partnership] this week that it is making two big changes to the way video advertising works on its service. The social media giant has been experimenting recently in the digital video space and causing a stir in the way it tracks views. This has subsequently caused headaches for advertisers who may be paying for Facebook video marketing as this has been going relatively unnoticed. The Vid

Kalon Wiggins

Website Designing and a Unique Home Page Narrative

Ecommerce ,Website-Infrastructure

Website Designing and a Unique Home Page Narrative

The act of telling a story is a popular new trend in website designing [https://epicdesignlabs.com/] because it helps connect with customers who want a more personal experience. It makes sense that customers want to learn as much about you as possible, particularly if they buy your products on a regular basis. Consumers want as much trust as possible from the companies they buy from after experiencing so many untrustworthy businesses having to recall the products they make. While mistakes can h

Kalon Wiggins

How Marketing Automation Drives Leads to Conversion

Conversion Rate Optimization ,Ecommerce

How Marketing Automation Drives Leads to Conversion

Digital marketers know: there’s a crucial gap between web visitors and customers. While strategies like search engine optimization and social media marketing are designed to drive potential customers to the website, even your best efforts in those areas won’t lead to improved revenue if those visitors never go further than that. Inbound marketing seeks to narrow that gap: thanks to calls to action and landing pages, your users willingly hand over their personal and contact information and enter

Kalon Wiggins

Conversion Rate Optimization ,Ecommerce

5 Ways to Improve Ecommerce Conversion

No matter what products you sell on your website, a simple truth remains: regardless of how great your marketing strategy or how beautiful your website is, your efforts matter little if a customer doesn’t complete the sale. Too often, ecommerce merchants lose out on those sales because of abandoned shopping carts. In fact, approximately $4 trillion worth of merchandize was abandoned in shopping carts last year alone – a whopping 71 percent of all products placed their by customers. How to you f

Kalon Wiggins

Search Engine Optimization for Beginners: Some Important Do's and Don'ts

Ecommerce ,Nonprofits ,Search Engine Optimization

Search Engine Optimization for Beginners: Some Important Do's and Don'ts

If you’re unhappy with your website’s placement on the search engines, then it might be time to focus on search engine optimization (SEO). By implementing the right SEO tips and strategies, you can gradually increase your search engine rankings, which will in-turn drive more traffic to your site and lead to greater overall success. Below are a few important dos and don’ts for those getting started in the ever-changing world of SEO. DO Be Mindful of Keyword Placement These days, SEO isn’t all ab

Kalon Wiggins

Using Digital Marketing to Attract Customers

Ecommerce

Using Digital Marketing to Attract Customers

The realm of digital marketing [__GHOST_URL__/marketing/] continues to rely on social media to help bring the concept of conversation and personalized content into the marketing equation. Back in the early days of social media, this was an exciting prospect for businesses seeing the future of what marketing would become. Unfortunately, many of those businesses set a precedent where hard-selling on social media became a norm, and as a transfer of selling technique from the outside world. Then ca

Kalon Wiggins

The Single Most Important Metric: An Introduction to Conversion-Driven Marketing

Conversion Rate Optimization ,Ecommerce

The Single Most Important Metric: An Introduction to Conversion-Driven Marketing

What’s the difference between a conversion and a conversation? One can entertain you for a few minutes, the other significantly influences your business success. Too many marketers still care about basic marketing analytics such as Facebook likes, newspaper distribution or Twitter impressions. But how do you know whether any of the people who view (or, even more vague, potentially view) actually turn into your customers? Unfortunately, you can’t. On the other hand, tracking conversions means a

Kalon Wiggins

Ecommerce ,Website-Infrastructure

Website Design: Simplicity Sells

If you follow the constant ebbs and flows of website design trends, it’s clear that keeping websites simple continues to evolve. Over the last 20 years since e-commerce became a major part of Internet business, we’ve slowly seen websites go from overly cluttered to complete minimalism. While the days of busy and flashy graphics to get attention is likely gone for good, bare minimum design could get stigmatized as cutting corners. The best type of simplicity in web design is somewhere in the mid

Kalon Wiggins

Ecommerce ,Search Engine Optimization

5 Search Engine Optimization Tips

No matter how exceptional your product or service, to grow your brand, your ideal audience needs to find you easily; in other words, you need to get on Google’s good side. To get you started, here are five search engine optimization tips. Stuff with quality, not keywords There was a time when stuffing your pages with repetitive, robotic keyword-filled text was your best bet for favorable search engine rankings. Think homepages like: “Hairstylist hair colorist in Portland, Oregon does best hai

Kalon Wiggins

3 Facebook Marketing Techniques You Might Not Know About

Ecommerce ,Facebook

3 Facebook Marketing Techniques You Might Not Know About

Nowadays, no-one looks at you like you’re a crazy person when you suggest that digital marketing, and Facebook marketing in particular, is crucial to the success of your business. As a result, marketers keep increase their spending in the field. Last year alone, businesses spent $11.4 billion on Facebook, a staggering 41 percent increase over the previous year. Given how we started this post, that may seem like a great thing. Facebook marketing [__GHOST_URL__/marketing/] is crucial, so we shoul

Kalon Wiggins

Is Your Website Mobile Friendly? It Needs to Be. Or You Will Not Rank Well

Ecommerce ,Website-Infrastructure

Is Your Website Mobile Friendly? It Needs to Be. Or You Will Not Rank Well

We’ve all known for a while now that some people out there go to websites on these things called smartphones. You’ve probably heard that more web browsing is done on mobile devices than on desktop browsers. Have you prepared or put it off? Well, Google is Penalizing YOU! Google is continually expanding their use of mobile-friendliness in their ranking algorithm. In plain speak, you might not care if your site is mobile ready but they are going to. If your site is not mobile friendly, you will s

Kalon Wiggins

5 Tips To Help You Succeed In Social Media Marketing

Ecommerce

5 Tips To Help You Succeed In Social Media Marketing

This is a great time for consumers. Thanks to the Internet and the popularity of social media, consumers have more choices than ever before. However, this social aspect has opened up a global community that many businesses do not know how to leverage yet. Following are a few tips to make the most out of your social media marketing efforts. 1. Find Your Audience If you are spending a lot of time in the wrong places on the web, then you may be missing out on many potential clients and sales. The

Kalon Wiggins

Ecommerce ,Facebook

I Don’t Need Facebook Marketing, Right?

I hear it a lot. I don’t need Facebook marketing. I don’t need Twitter. I don’t need LinkedIn. The list goes on. I hear this constantly from people who have been successful for decades and they may be right. They might not need Facebook and social media. Unless they want to connect to their clients, that is. According to a recent survey of small businesses by Manta, 78% of small businesses surveyed have reported gaining new customers [https://epicdesignlabs.com/] in the last year through “online

Kalon Wiggins

How to Install YouTube Videos into Your Website

Ecommerce ,Nonprofits ,Video

How to Install YouTube Videos into Your Website

Here’s a quick tutorial showing you how to install YouTube videos or embed a YouTube video into a page or blog post on your WordPress site. You can post any YouTube video, whether it’s your video or not. We do recommend you create your own videos just so you can have control over your content and get more SEO benefits. Simply find the YouTube video on YouTube.com. Underneath the video, click share, and then click embed. You can copy the code shown or specify a different size if you want to size

Kalon Wiggins

Ecommerce ,Nonprofits

How to Simplify Finding a Domain Name

The process of finding a domain name is harder than you might think. There are many extensions to choose from like .com .net .gov .co and many many more. A lot of people ask if it’s okay to get a non-.com domain name. The answer is ‘sure it is.’ …if you can’t find a decent .com address that is. So how do you go about finding the perfect .com address? Basically through a lot of trial and error. The good news is that there is a tool that makes it a LITTLE easier. It’s called NameVine.com

Kalon Wiggins