Content marketing [__GHOST_URL__/marketing/] is a strategy of creating and publishing content that attracts and ultimately converts your ideal prospects into customers. The distinguishing element of content marketing is that it gives away value in the form of information that people want to consume. Marketers that predate the Internet sometimes find the concept of giving away value difficult to understand. However, they do understand that traditional marketing requires money for placing adverti

Keeping your small business alive during the COVID-19 pandemic has been a challenge for many. However, there are some marketing projects that you can continue to tackle as we see a 2nd wave of positive cases. So don’t miss the opportunity to put some marketing focus to your organization while you have the time! Keeping your small business alive during the COVID-19 pandemic has been a challenge for many. However, there are some marketing projects that you can continue to tackle as we see a 2nd w

With mandatory shutdowns across schools, restaurants and public meetups due to COVID-19, there is a huge stress on businesses large and small. Without question, the first course of action is taking care of yourself, friends and family. However, once you have your home office set up – this is a perfect time to tackle some of those projects that you haven’t had time to focus on. Here is a list of 3 projects you can get a jump on during the COVID-19 “time-out”. Project #1 – Your Website Now is

There’s no getting around the power of customer reviews and how they impact buying decisions. Reviews are everywhere, from the products you buy on Amazon to your local doctor even your local HVAC company! Reviews Matter If you own a business, and aren’t convinced that you can lose business by not paying attention to the power of customer feedback, we have a few stats for you. Also, the review process doesn’t have to be cumbersome, additionally, there’s even MORE power in promoting great reviews

Did you know that a case study is one of the most valuable sales magnets? Having a case study is the ultimate way to show that your product/service is capable of delivering value. Unlike other forms of marketing where you try to convince potential leads that you can create value for them, your case studies show them. Offer a Case Study as a Lead Magnet If your product is complex, or if your sales-cycle is longer than 1-month, case studies make great lead magnets for your company! Lead magnets

If you’ve ever wondered about the best way to create a case study, this article will give you the answers you’re looking for. But before we go in depth, you should understand the value that a case study can bring to your business. A case study is a beginning to end story. It analyzes a problem, or problems that a business is having, and why it needs to be fixed. Several alternatives should be presented with the pros and cons of each choice weighed for determining the optimal path to take. Onc

Whether you run an ECommerce store or manage marketing campaigns for your company or clients, it’s time to get your marketing plan ready. We’ve outlined a few core steps to get you going! Getting Your Marketing Plan Ready – The Core Steps First, you need an editorial calendar, even if you start with paper & pencil, the most important part is to get it on paper (or your computer). So… pull out a blank sheet of paper or open a new Excel workbook and let’s get into the details… – GOALS BY CHANNEL

A good marketing plan is essential to achieving success as a business. Properly planning a successful marketing plan has three steps: situation analysis, market-product focus and goal setting, and the marketing program. Situation analysis is also known as SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. These four issues must by analyzed. It is not always necessary to respond in all four areas, it may be best to focus on any or all components.  A company’s stren

One of the most effective ways to maintain a reliable flow of customers is through a search-engine optimized ecommerce blog. Google loves blogs because most people don’t search for products; they search for solutions. Writing articles tailored to popular search terms allows you to get your store in front of people who need your products but don’t know they exist. * Over 50% of blog readers regularly shop online6 * The average company blog generate 55% more traffic to its site7 * 434% more

At EDL we have a quick morning “stand-up call”. This is our place to keep everyone in the loop on key projects, and almost every meeting there’s a podcast share. It’s easy to sit and get lost in “pod-share” mode, as there’s so many great podcasts out there (…and we have a sweet office at WeWork, which we’ll share more about in a future post 🙂 On Monday, a colleague shared a recent episode of the podcast, “Marketing School [https://marketingschool.io/]”, hosted by the awesome Neil Patel & Eric