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Does your business include testimonials on your website? If it does, that’s great! They’re a nice snippet of positive content for people to read in order to influence purchasing. The problem is, most websites are doing that now too, which means they have less of an impact due to over saturation. But what about case studies? Imagine taking a testimonial, and leading a potential client on a path that defines WHY and HOW your company can help make their company better. Case studies are essentially

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