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Aug, 11 2020E-Commerce SEO and Email Marketing in the Mobile Era

Sometimes marketing can be a frustrating experience. I know it takes a lot of energy and time to create compelling content for people who visit your website. Moreover, it is difficult to measure the return on investment of an inbound marketing campaign. The book 7 Costly Mistakes That Derail Online Marketing notes:

Barry Abraham, a friend of mine, used a great analogy for describing the Internet world in his book, Internet Marketing Strategy Book. “You think you’re jumping into a pool and then you find out that you’re in the middle of the ocean.”

Yes, inbound marketing can be a challenge, but you don’t have to feel like you are drowning. Here are two easy yet practical steps you can take that will improve the effectiveness of your inbound marketing campaign.

1) Capture Your Prospects Email

After your visitors read your article, you should consider a way to capture their email. Oftentimes, you will have to give them a gift in order to convince them to give you their email. 7 Costly Mistakes That Derail Your Online Marketing opines:

The Opt-in box is the mechanism by which the visitor gives you their basic contact information in exchange for something of value to them. This can be a free report as shown, an invite to a webinar that addresses a topic of interest to them, a coupon with a special offer or promo code, an e-book, white paper, etc. Whatever is of perceived value to them.

Remember to give them a good gift. They are providing their email, which is very valuable to you as a small business owner. Many people with large email lists that are full of qualified leads are able to travel the world and live a lavish lifestyle. Relevant email lists are very powerful, and every serious business should be thinking of how to build their own list up.

Here’s one final word of caution though: ask for emails when prospects are leaving your website. Too many websites ask for emails immediately, and customers reject them, because they haven’t derived the information they are seeking, the information that your inbound marketing campaign is supposed to provide them. There are many plugins for WordPress that allow you to show the opt-in box to visitors as they are leaving your website. Make sure to take advantage of them to optimize your success rate.

2) Improve Your Headlines

The last step was a pretty easy one, right? Well, this one is just as simple, yet just as powerful. What it entails, is mastering the art of engaging headlines that are not deceptive. It is exceedingly rare to find a small business owner who hits the sweet spot on headlines. On one hand, there is the person who exaggerates their headlines. Have you ever seen a headline like this, “I Made $9,000 the first month of my new online job. You can do it too. No college degree required.”

Yeah, those headlines are virtually always untrue, and they give internet marketers a bad name. Unfortunately, a lot of honest business owners, go too far the other way. They write plain and tepid headlines that do their content no justice. As a result, the person with the inferior content, but the better headline, gets the eyeball and ultimately the sale. Here’s an example: Which headline gets you more excited?

3 SEO Facts OR 3 SEO Myths Exposed

Most people, including myself, would click on the latter. However, these headlines can describe the same articles, with only a little or maybe even no tweaking. The point here, is that deceptive headlines do the public a disservice. However, uninspired headlines do your content a disservice. Maintain your integrity, but attract readers at the same time.

If you follow these tips, you will take the guesswork out of internet marketing.

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