Sep, 27 2015Improve SEO on Your Site By Heeding Google's Mobile-Friendly Policies
It seems that trying to improve SEO has been one of the most elusive and mysterious elements for websites ever since it became a strong factor in how people find things online. While it’s become more understandable in recent years, Google’s influence on SEO sometimes strikes fear into businesses that don’t conform to Google’s philosophies.
No matter how you feel about Google, adhering to their SEO principles is essential if you ever want your business found on their search engine. The thing is, Google uses common sense in their philosophies, and one of those is their idea of what a mobile-friendly website should look like.
You may have your own definition of how your site should work for mobile. It doesn’t mean your ideas are right, especially if you cut corners in order to get by with as little work as possible.
In reality, you need to look at every detail of your site in how it works for multiple mobile devices and operating systems. Ever since Google put out their mobile-friendly philosophy for all to see late last year, it created a template to follow so you can have the true definition of what mobile users want.
Once you follow these rules, you automatically have the SEO blessings of Google where you’ll have top placement in their search listings.
Avoid Software That Doesn’t Work Well on Mobile Devices
Google cites software like Flash as being anathema to mobile users, mainly because it just doesn’t work well on mobile devices. The main problem is Flash animation takes too much bandwidth, and this means your mobile site likely lagging for far too many users.
Make sure you don’t overload your mobile site with too many special effects that takes minutes to load on the screen. Because mobile users want information in seconds rather than minutes, Google knows that there isn’t any toleration level for slow mobile sites. This expectation is only going to grow stronger as we use mobile devices for nearly everything, including everyday shopping.
Using Text That’s Readable, and Sizing Content
As tablets help increase screen size while being defined as a mobile device, most people still look up information on their smartphones. With wearables now in the mix, screen sizes are smaller than ever for reading websites.
Google says any website that provides text that’s readable on all mobile screens fits their criteria. The same goes for sizing all of your content so it’s easily to view or read. In some cases, this might mean having to eliminate text to brief mottos.
Imagery at least stands out well on mobile devices thanks to higher resolution and anti-glare screens. It’s why you should consider using more visual touches to convey who you are, at least on your main page as the first thing visitors see.
Keep in mind Google provides a mobile test page so you can see how your site would basically look on a smartphone.
Spacing Links and Icons for Easy Navigation
Easy navigation is equally essential as what your mobile site looks like. Google recommends you space apart any links or icons so those using touchscreens don’t press something else by accident. Clutter can end up being a frustrating problem on a mobile edition of your site. It’s one reason simpler designs are in now, even for desktops.
Consider the amount of white space on your mobile site so users properly click valid links to your content. Flat designs work well for mobile while still looking classy without appearing that you created something cheap.
If this seems overwhelming, or if you don’t have time, you may consider this article when deciding if “Looking for an SEO Consulting Service” would make the most sense for your business. Contact us here at Epic Design Labs so we can help you improve SEO on your site by following Google’s mobile-friendly rules.