When you put out a press release correctly, it can be picked up by hundreds of journalists and publications who may syndicate your release or use your content as the basis and source for news stories. This can have the effect of spreading a lot of word for your business, both with people, and with search engines.
The key to a great press release is being newsworthy so that other publications will also want to publish it. This amplifies your reach and increases your results. What makes an event press release newsworthy though? Making people care.
If you have an event happening in your business that people might want to know about, then you’re newsworthy. Are you hosting a convention? Did you publish a revealing industry interview? Do you have a new product or technology that could change people’s life? If you don’t have any obvious events occurring, you may still be newsworthy… if you’re creative.
If you’re an expert in your field then you may know about industry happenings that could be fascinating if reported in the right way. What’s going on in your field? Is there anything new and noteworthy that you could write about and be quoted as a source? Using your knowledge to spread the word about industry news makes you the expert witness, and worth citing in a press release. It may not be as exciting as being newsworthy yourself, but positioning yourself as the expert is always a good thing.
Here are some of the reasons PR may be right for you:
Press releases can be a useful part of a larger marketing strategy, like Inbound Marketing.
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