Retargeting Services

What is Retargeting?

Ecommerce marketing strategy is full of various types of online advertising that can help you boost your business performance metrics, yet only Retargeting has the power to re-engage with the customers who are most likely to buy.

Simply put - retargeting is a type of PPC (pay per click) advertising. The top three online advertising platforms - Google Ads, Bing Ad and Facebook Ads - offer an array of ad types.

With our EPIC Retargeting System, we've proven that every ecommerce store should at least test a retargeting campaign. On average, our clients see a steady 20% lift in sales and 9% reduction in cart abandonment!

Ecommerce Retargeting Quick-Stats

  • 7 out of 10 ecommerce marketers choose retargeting to raise brand awareness and subsequent sales.
  • Web traffic increases by an astonishing 700% - the proper integration of retargeting could lead to a 147% increase in average order rates!
  • Ads are 3x more likely to be click by retargeting customers than new ones.

Learn About Our EPIC Retargeting System

Our ecommerce retargeting strategy is customized for your unique brand. It all starts with a free ecommerce store audit. Because retargeting is just ONE marketing tactic of many, we find that when remarketing is used in conjunction with other tactics like email remarketing - we evaluate your entire suite of marketing tactics.

Common Retargeting Channels

In most cases, we find that ecommerce stores can benefit from the "Retargeting Trifecta". This means delivering dynamic ads in all the places your customers frequent.

  • Web and Native Ad Publishers - Native advertising (native ad networks) synchronizes ads with the content, making them look like the organic content of a website.
  • Social Media - Including Facebook, Instagram, and LinkedIn dynamic product ads. The process is simple - finding people who've visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your ecommerce website.
  • Mobile Apps - Ads that reengage app users and drive in-app sales. An omnichannel approach allows you to connect with customers and remind them of their intent to purchase no matter where their online journey takes them.

Want to Explore Retargeting for Your Ecommerce Store? Send us your information below and we'll schedule you for your free website audit & retargeting action plan.

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FAQs

What is Ecommerce Retargeting?

Ecommerce marketing strategy is full of various types of online advertising that can help you boost your business performance metrics, yet only Retargeting has the power to re-engage with the customers who are most likely to buy. Simply put - retargeting is a type of PPC (pay per click) advertising. The top three online advertising platforms - Google Ads, Bing Ad and Facebook Ads - offer an array of ad types. With our EPIC Retargeting System, we've proven that every ecommerce store should at least test a retargeting campaign. On average, our clients see a steady 20% lift in sales and 9% reduction in cart abandonment!

How is retargeting used for ecommerce?

  1. Connecting with customers. These people have already bought and you might want to upsell them on more products. You should already have their data and can simply add their email address to your retargeting ad network to show them specific ads.
  2. Connecting with browsers/visitors. These people haven’t bought from you (yet) and so you’ll retarget them based on browser cookies to promote products they’ve shown an interest in.

How is retargeting used for ecommerce?

  1. Connecting with customers. These people have already bought and you might want to upsell them on more products. You should already have their data and can simply add their email address to your retargeting ad network to show them specific ads.
  2. Connecting with browsers/visitors. These people haven’t bought from you (yet) and so you’ll retarget them based on browser cookies to promote products they’ve shown an interest in.

What types of ecommerce retargeting is available?

  1. Generic Retargeting - Generic Retargeting is when you target all your past website visitors in a custom audience and show them a retargeting ad after they leave your store. This audience contains prospects at various stages of the funnel, but they’ll all see the same ad. The major downside to this approach is that the ad messaging will not fully resonate with every audience segment.
  2. Behavioral Retargeting - Behavioral Retargeting is when you segment past website visitors into different audiences based on the actions they performed while they were on your site and which stage of the funnel they abandoned. Visitors who viewed a product go into one audience, visitors who added to cart go into another and so on. Then, you’d create a separate retargeting campaign for each of these audience segments. Behavioral Retargeting is a lot more granular in its targeting. This allows you to get creative with the ads to make the marketing copy hyper-relevant to each audience segment.
    1. Sequential Retargeting - Sequential Retargeting is when your visitors go through a sequence of ad experiences after they leave your website. Instead of seeing the same repetitive retargeting ad, they will see a variety of ads as they move through the sequence.

What types of ecommerce retargeting is available?

  1. Generic Retargeting - Generic Retargeting is when you target all your past website visitors in a custom audience and show them a retargeting ad after they leave your store. This audience contains prospects at various stages of the funnel, but they’ll all see the same ad. The major downside to this approach is that the ad messaging will not fully resonate with every audience segment.
  2. Behavioral Retargeting - Behavioral Retargeting is when you segment past website visitors into different audiences based on the actions they performed while they were on your site and which stage of the funnel they abandoned. Visitors who viewed a product go into one audience, visitors who added to cart go into another and so on. Then, you’d create a separate retargeting campaign for each of these audience segments. Behavioral Retargeting is a lot more granular in its targeting. This allows you to get creative with the ads to make the marketing copy hyper-relevant to each audience segment.
  3. Sequential Retargeting - Sequential Retargeting is when your visitors go through a sequence of ad experiences after they leave your website. Instead of seeing the same repetitive retargeting ad, they will see a variety of ads as they move through the sequence.

There are several reasons why retargeting sequences are so powerful.

  • Fights ad fatigue: Keeps the content fresh as visitors go through your sequence so your audience is more likely to engage with your ads.
  • Nurture prospects: Your sequence can address the various objections a prospect may have about buying from your brand. E.g. talk about your generous return policy, share positive reviews from other customers, etc. Stands out by blending in: Each time your prospect scrolls through their social feed they expect to see new and interesting content.
  • Stand out: from other boring ads by blending into the dynamic nature of the social feed.

Are Retargeting and Remarketing the same thing?
For many people, these two concepts are the same. Nevertheless, the truth is that there are actually some differences.

  • Remarketing is a broader concept than retargeting. Remarketing can be used to talk about any strategy used to get a client back (both offline and online).
  • Conversely, retargeting is 100% focused on the digital realm.
  • The misunderstanding originated in part because of Google calling this type of retargeting on its ads platform “remarketing”.

What is site retargeting?
Users enter your shop and, right away, they have ads following them. Where can ads follow clients? There are two options:

  • Social retargeting: Ads will be shown on their social networks such as Facebook, Instagram, LinkedIn, or Twitter.
  • Search retargeting: The ads that can be found all around the display network: Google results, YouTube, other websites, and so on.

What is dynamic retargeting?
This one is similar to the previous example, but with one small difference. While “standard” retargeting sends ads when people enter your e-commerce, dynamic retargeting sends specific ads to users who have visited specific pages (a product card, for example).

What is email retargeting?
Email retargeting is sending personalized emails or autoresponder emails depending on the interactions that users have had with your shop or with other emails. In this case, we are not trying to get clients back through ads, but with emails.

What are ecommerce retargeting banner ads?
Banner ads are also known as display ads. Banner ads consist of static or animated images or other media and are usually placed in high-visibility areas on high-traffic websites. Banner advertising is great for ecommerce because it can help create brand awareness, generate leads and re-target an audience (such as giving a visitor a chance to sign up for a newsletter or free trial before they click away).