7 Things Every Webpage Needs To Improve SEO
Search engine optimization(SEO) is the foundation to your entire digital marketing strategy.
While on- and off-page SEO are both important elements to a sound strategy, if you can’t nail down the basics of on-page SEO, then your website stands little chance against the already well established sites sitting at the top of the search engine page results.
Search engines need on-page SEO to let their bots know what your site is about, so they can put each page in the right place where potential customers can find it.
Get it right and you succeed with the search engines, get it wrong and you’ll never hit the top.
SEO: 7 things you need to do on every webpage.
1. Keywords Are Crucial
Keywords have always been, and will long remain the foundation for truly effective on-page SEO. Every on-page factor that affects SEO revolves around keywords, their usage and variations.
A keyword is a single or multi-word phrase (longtail keyword) that helps represent what each webpage is about. For example, a fishing equipment store in Brisbane would start with the more obvious keywords, such as fishing store in Brisbane or fishing equipment in Australia, and then work down to more specific longtail keywords. (Think fishing bait, lines, hooks, rods, etc).
As you will find out below, the underlying importance of keywords cannot be stressed enough.
2. URL Structure
The Uniform Resource Locator (URL) is the very first thing search engine bots will examine. Each webpage contains a different URL structure, with the main site name followed by the main title of the article, blog, home page etc.
Generally you want each page’s URL to be short with a keyword or two. Google has even made it clear that the first three to five words in a URL are given more SEO weight. Also keep in mind it’s better to use hyphens rather than underscores if creating your own URL structure.
3. Title Tags
The title tag is believed to be one of the most important on-page SEO elements. It is one of the first things both search engine bots and people will see before entering deeper into a site.
In short, the closer a keyword is placed to the beginning of a title tag the more SEO weight it carries. The same goes for the actual title. It is better to place the main targeted keyword alongside a few keyword variations. Make sure the title tag reads naturally and is not keyword stuffed.
In the past, Google displayed 70 maximum characters for each title tag, but this is no longer the case. Title tag length is now judged by pixel width.
4. Heading Tags
Each page starts with a main heading tag labeled as the H1 tag. For SEO purposes, include the main keyword within the H1 tag.
Each following tag like H2, H3 and so on go in descending order and should help divide the content and should include related keywords that deal with the topic. Doing this also helps readers digest the content. Make sure not to stuff each heading tag with keywords if it doesn’t sound natural!
5. On-Page Content
Most on-page SEO efforts should be spent creating more unique, useful content! Content should always aim to please the reader first and the search engines second. Cramming keywords into content no longer works!
Each page should have a specific keyword density, with the keyword appearing a certain number of times based on the amount of on-page content. For articles and blogs, it is generally advised to include the keyword within the first 100 – 150 words for faster bot recognition!
It also doesn’t hurt to include keywords naturally in the middle and end of a long article or blog post. If you struggle to find content to write about, perhaps you should “Learn SEO Writing From Famous Authors”
6. Images With Text
Images simply make content better. It’s a fact! It helps readers digest long pieces of content and gives people something to look at besides long lines of text. It also gives a slight boost to user-interaction and increases the overall value of a page’s content.
Images also provide SEO savvy digital marketers with the opportunity to give off strong SEO signals to search engines. If there is any text or captions underlying the image, make sure to include a few relevant keywords and phrases. You can also change the file name of the downloaded image into something that relates to the website.
7. Meta Descriptions
Even though meta descriptions no longer hold any SEO related weight, they are still essential to effective on-page SEO. Meta descriptions are the first thing people see when searching for information.
Meta descriptions are a way to introduce potential customers to what each page may contain. This gives people an informative way to decide whether or not to enter a website. Keywords can be included, but only naturally. A meta description contains only up to 156 characters so it pays to give each page a well written introduction.
On-page SEO is not incredibly difficult, but it is time-consuming and a continuous process. Never make the mistake of thinking your website will perform well without well executed SEO! Every webpage needs it, and every webpage without it will virtually never be seen.
Still not convinced about the effectiveness of SEO? No problem, we’re here to help and answer any questions you may have. Feel free to contact us today!