Marketing and advertising seem to consistently change when not up-to-date with the latest information on it. Whether you are marketing through pay-per-click, or organic search engine optimization, or both, you can generate leads, or subscribers to help you reach your work performance and goals. Obviously, the cost-effective route is using an SEO Consulting Service, but if you’re trying to stick within a limited budget, there are a few SEO changes that can bring more traffic to your site. What exactly is organic search engine optimization?
Organic SEO is no-cost advertising used to rank higher on search engines. This is made possible by creating great unique content, using SEO tools, and monitoring your website’s performance. Some people can master organic SEO, leading their website, keywords, and content to reach the first page on Google. And your website can rank number one on search engine sites also. With a few simple changes, you can start seeing more traffic to your website. However, there is too much of a good thing, and placement as well as proper utilization of SEO strategies are the only way to make it work. Which is why you should consider an SEO Expert to help you with things you might know much about, like how to:
Research has shown that 70% of traffic comes from organic search engine optimization. First, when you Google your site, are your articles showing up on the first page? You may have SEO plugins to help you create titles, however, if it is not properly used, you could find tag words, archives, and categories showing up in search engines. And if this shows up in search engines, people will find another site to visit.
One way to change tags and snippets are creating descriptive titles, and good Meta descriptions. Snippets are the descriptions right underneath a title on search engine sites. A good snippet will have structured data markup so that search engines can index your site better.
Spending too much time learning SEO can be a hassle, and discouraging, especially if you’ve worked hard to create your site. Hiring an SEO consulting service who can help you rank higher on search engines by analyzing and fixing titles and snippets can increase your ROI.
How often are you updating your social media sites with content from your site? This way, users can find out updates from your site, and keep in contact with you in case they want to do business with you in the future or refer a friend to your site.
Posting information linking back to your site also helps Google, and other search engines index your site faster. Social media sites, such as Facebook, Pinterest, and LinkedIn are great places to share information about your site.
Google has changed its algorithms in recent years making it more challenging to rank high on search engines. Search engine robots use keywords and content to form a description about your site, making it easier to place within search engine results. Google uses keywords from a search into a “semantic search” in order to place websites better with keywords when users ask a question on a search engine. In other words, The SEO robots use keywords and relevant content, with similar meaning of the search description. If a person lived in San Diego and was searching for nearby jewelry stores with Rolex watches, Google will find relevant keywords and relevant content on websites about luxury jewelry stores, and stores that sell Rolex watches in the San Diego area to display in the search results.
Many business owners would like to spend more time building their brand, generating sales and networking and may not have the time to keep up with SEO changes and updating content. Fortunately, there are services that specialize in marketing and SEO.
Epic Design Labs specializes in web design, marketing and SEO for your website or e-commerce business. Contact us and let us help you generate more traffic and increase ROI