Digital Marketing Training

Email Marketing and List Building Mastery

Deploy automated email marketing strategies to grow and monetize your list while simultaneously increasing subscriber engagement.

Modules:

  • The Role of Email Marketing
  • Creating Your Promo Calendar
  • Email Campaign Creation
  • Email Copywriting and Design
  • Optimizing Opens and Clicks
  • Tracking and Measuring Results
  • Email Deliverability

Content Marketing Mastery

Create and curate content that generates free traffic and leads while simultaneously building brand authority.

Modules:

  • Top of Funnel Content
  • Middle of Funnel Content
  • Bottom of Funnel Content
  • Blog Marketing
  • Content Distribution

Conversion Funnel Mastery

Craft high-converting “funnels” that transform strangers into valuable customers at the lowest possible acquisition cost.

Modules:

  • Determine Product / Market Fit
  • Optimize the Lead Magnet
  • Optimize the Tripwire Offer
  • Offer a Profit Maximizer
  • Architect a Return Path

Paid Traffic Mastery

Leverage traffic channels such as Google, Facebook, Twitter, and YouTube to grow your customer base, without breaking the bank.

Modules:

  • Paid Traffic as a System
  • Deeper Dive: Facebook Ad Platform
  • Retargeting to Maximize Results
  • Troubleshooting Your Campaigns
  • Other Traffic Channels

Social and Community Management

Engage in social channels such as Facebook and Twitter to respond to existing customers and locate with new ones.

Modules:

  • Social Listening
  • Social Influencing
  • Social Networking
  • Social Selling

Search Marketing Mastery

Leverage search channels such as Google, Yahoo, Amazon and Yelp to ensure your customers find your brand.

Modules:

  • Intent, Context & Assets
  • Channels, Optimization & Ascension
  • Experience Optimization (UXO and RXO)
  • Earned Media and Link Building

Analytics and Data Mastery

Setup a basic analytics plan and determine the key metrics you should be tracking on a daily, weekly and monthly basis.

Modules:

  • Data Collection Strategies
  • Top of Funnel Analytics
  • Middle of Funnel Analytics
  • Bottom of Funnel Analytics
  • Retention & Monetization Analytics
  • Running a Data Driven Business

Optimization and Testing Mastery

Deploy a repeatable process that gets you more sales and leads from the traffic you’re already receiving.

Modules:

  • Intro to Optimization
  • Identifying and Prioritizing Tests
  • Element Selection
  • Hypothesis Construction
  • Split Testing
  • Optimization Methods

Community Management Mastery

Create an online community that builds awareness generates leads and sales and encourages your brand advocates to become active promoters for your business.

Modules:

  • Positioning Your Community
  • Growing Your Community
  • Community Content & Engagement
  • Optimizing the Community Experience
  • Community Management Strategies
  • Community Metrics & Tools

Copywriting Mastery

Master Direct Response copywriting with worksheets, checklists, slide decks, over-the-shoulder looks, examples, and other ACTIONABLE tools you can use to start writing high-converting, persuasive sales copy.

Modules:

  • Deeper Dive info Effective Copywriting
  • What is Your Copy Really Selling?
  • Persuading Your Prospect
  • Anatomy of a Sales Promotion
  • Copywriting Secrets from the Masters

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