MyGenteel's e-commerce website was not effectively conveying its product's benefits to potential customers, resulting in stagnant and decreasing sales. The site was also confusing, making it difficult for customers to understand what the product was and how it worked.
Epic Design Labs redesigned MyGenteel's e-commerce website, focusing on creating a more user-friendly experience that effectively communicated the product's benefits to potential customers.
We kept the website on the Shopify platform and made it more modern, clear, easy to navigate, and compelling.
Customers were able to easily understand the benefits of the product, leading to more purchases and greater brand loyalty. This overhaul supported their move into Walmart stores at the same time.
MyGenteel, a company that produces a lancing device for diabetics, was facing stagnant and decreasing sales due to its confusing and ineffective e-commerce website.
The main challenge faced by MyGenteel was that their e-commerce website was not effectively communicating the benefits of their product to potential customers.
This resulted in potential customers being unable to understand the benefits of the product, leading to stagnant and decreasing sales.
We approached the challenge by redesigning the site, with a focus on communicating the benefits of the product better to potential customers.
We made sure to show how the product was different by actually showing images how users using the product in different places on their body.
We highlighted that the product was FDA cleared to use anywhere, which is a big deal... and that it would also bring the blood to the surface which is not something the competitiors can do.
The new website effectively communicated the benefits of the product to potential customers, leading to increased sales and customer engagement. The clear and simple design made it easier for customers to understand what the product was and how it worked, resulting in more purchases and greater brand loyalty.
MyGenteel received positive feedback from customers regarding the new website design. Customers were also more satisfied with their purchases, as they were able to make informed decisions based on the information provided on the website.
This redesign was a prime example of how effective web design can improve business outcomes and positively impact the customer experience.