Companies like Google and Facebook never cease to devote money, time, and resources into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are ever-evolving. Meanwhile, e-commerce sites that already have SEO strategies need to also adapt to these changes if they want to dominate their various markets. …
What is a sales funnel? That is where we’ll start, since it’s important to understand what it is, and how it works. In this article, we’ll identify each stage, and follow that up with methods to keep prospects moving through the funnel to the end. Analyzing Your Sales Funnel A sales funnel identifies potential clients …
One of the largest market demographics out there today is the Millennial Generation. Based on an age range of 18 to 34 years, there are roughly 75 million Millennials in the U.S. That’s nearly a quarter of the population, so it makes sense for marketers to focus on this group, both now and in the future. And with …
Everyone is looking for the next big thing to improve their business. Many have already discovered that video is that big thing, and that it’s here now. If you aren’t already on board, or if you do make videos but aren’t exactly sure what to do in order to optimize their value, this article is …
Almost every new online retail merchant makes the same mistake. They figure they can earn a lot of money simply by selling merchandise for a little less than the competition. They soon discover, however, that competing on product pricing alone does not work. Every retail expert on the planet is well aware of the fact, …
7 Ways Giving Away the Store is Product Pricing Suicide Read More »
From Doba: By Jake Sabey, Education Specialist – Doba “If you’re competing on price alone, you may as well just fling open the front doors of your store and let people loot the place. As many failing businesses have previously shown, competing solely on price is for suckers. It hurts the retail industry overall and …
How to Make Online Retail Profit Even Against the Big Boys Read More »
Product descriptions and page content alone are not enough to draw customers to your ecommerce site. To ensure potential buyers find your store, you need to have an ecommerce marketing strategy with a heavy emphasis on search engine optimization. The foundation for creating an ecommerce marketing strategy is writing content that teaches potential consumers how …
6 Secrets of a Search Engine Optimized Ecommerce Marketing Strategy Read More »
One of the fastest growing opportunities for Ecommerce business owners is through Pinterest marketing. Founded in 2010, it’s young enough in the online world to become a valuable resource that even marketing challenged individuals can take advantage of. But perhaps best of all, it’s a visual marketplace to share your products and ideas. Here’s a …
4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic Read More »
You see them everywhere on the internet. Even if you don’t want to see them, they’re there. Videos. Some people love them, some people love only some of them, while others find them to simply be an annoyance. But regardless of your stance towards videos, one simple fact remains. Videos increase sales, both locally and …
7 Ways Videos Can Dramatically Boost Your Business Read More »
If you’ve ever wondered about the best way to create a case study, this article will give you the answers you’re looking for. But before we go in depth, you should understand the value that a case study can bring to your business. A case study is a beginning to end story. It analyzes a …
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