Articles

The #1 Quick & Easy Guide to Social Media for Ecommerce Sites

Nowadays, you can find almost anything you want on social media. From the most popular meme page [https://www.instagram.com/memezar/] and conspiracy theories to TikTok beauty vids and we can’t forget face-filtered news anchors [https://me.mashable.com/culture/9283/reporter-accidentally-turns-on-face-filters-during-live-report] , the content you find can make this marketing channel feel like you are floating in outer space without a spacesuit. But if Instagram can even make a cute little Pomeran

Keri Austin

May, 3 202112 Min read

Best Practices for BigCommerce Development

Resource ,BigCommerce

Best Practices for BigCommerce Development

After building and supporting BigCommerce stores for over a decade, we’ve learned how to develop stores while keeping them as efficient as possible. This includes building in a way that will let store owners be reasonably able to update and maintain their stores going forward. Here are our recommendations for best practives when developing stores on BigCommerce: Edit as FEW files as possible / Develop for Updating Consolidate all CSS changes to 1 custom css file Where to Add Javascript How To

Kal Wiggins

Apr, 27 20211 Min read

10 Free Email Templates to Boost Your Marketing Plan

Resource ,Email

10 Free Email Templates to Boost Your Marketing Plan

Email Marketing Isn’t Dead You’ve probably read that email is dead, or a more optimistic tout, that it’s dying. This statement has been floating around for a long time and it can’t be further from the truth! Email marketing is far from new, but it has changed, thanks to marketing & social posting automation. That means if you use these tools strategically and you create email templates ahead of time, you will make your life easier. Additionally, your email marketing will be more targeted and ef

Keri Austin

Feb, 27 20211 Min read

Ecommerce ,Design

Ecommerce Design Is More Than Good Looks

One of the hardest aspects of ecommerce design has nothing to do with the actual operation of the business. Instead, it’s the problem of finding a web designer who puts the emphasis on the right things. Many designers are all about how a site looks, with how “cool” it is coming in a close second. Unfortunately, a traditional designer’s idea of good looks and coolness doesn’t include the factor that is the only one that really counts in ecommerce: the ability to convert visitors into buyers. Bec

Kalon Wiggins

Oct, 10 20203 Min read

Content Marketing: What it is, Why it Works, and Tips for Using it

Ecommerce ,Marketing

Content Marketing: What it is, Why it Works, and Tips for Using it

Content marketing [__GHOST_URL__/marketing/] is a strategy of creating and publishing content that attracts and ultimately converts your ideal prospects into customers. The distinguishing element of content marketing is that it gives away value in the form of information that people want to consume. Marketers that predate the Internet sometimes find the concept of giving away value difficult to understand. However, they do understand that traditional marketing requires money for placing adverti

Kalon Wiggins

Oct, 2 20203 Min read

Effective Engagement: A Critical Element of Facebook Marketing

Ecommerce ,Facebook

Effective Engagement: A Critical Element of Facebook Marketing

Every business owner knows that it costs more to acquire new customers than to keep existing ones, and that referrals make the best sales leads. If you use Facebook and other social media properly, you can kill both birds with the same stone. By focusing your Facebook marketing on engaging with your customers, you’ll improve customer loyalty and create an atmosphere where referrals become almost automatic. Here are 6 tips for effectively engaging on Facebook: 1. Start With a Call To Action (CTA

Kalon Wiggins

Sep, 28 20203 Min read

Compelling Visuals and Storytelling in Your Website Design

Ecommerce

Compelling Visuals and Storytelling in Your Website Design

Finding the right visuals to use in your website design has as many challenges as deciding how much text you need to use. The ratio between visuals and text needs an even balance, even if some people still think images are slowly usurping text. While it depends on the context of your site and what you’re trying to convey, there isn’t a doubt that images are more important than ever in branding. Visuals in web design are also evolving quickly with some recent new effects adding amazing qualities

Kalon Wiggins

Sep, 24 20202 Min read

E-Commerce SEO and Email Marketing in the Mobile Era

Ecommerce ,Search Engine Optimization

E-Commerce SEO and Email Marketing in the Mobile Era

Sometimes marketing can be a frustrating experience. I know it takes a lot of energy and time to create compelling content for people who visit your website. Moreover, it is difficult to measure the return on investment of an inbound marketing campaign. The book 7 Costly Mistakes That Derail Online Marketing notes: > Barry Abraham, a friend of mine, used a great analogy for describing the Internet world in his book, Internet Marketing Strategy Book. “You think you’re jumping into a pool and th

Kalon Wiggins

Aug, 11 20203 Min read

COVID-19 ,Marketing

COVID-19 Marketing Projects - Start Today

Keeping your small business alive during the COVID-19 pandemic has been a challenge for many. However, there are some marketing projects that you can continue to tackle as we see a 2nd wave of positive cases. So don’t miss the opportunity to put some marketing focus to your organization while you have the time! Keeping your small business alive during the COVID-19 pandemic has been a challenge for many. However, there are some marketing projects that you can continue to tackle as we see a 2nd w

Keri Austin

Jul, 18 20205 Min read

Resource ,Marketing

Map Out Your Marketing | Free Template

Reassessing Your Marketing Plan Now that we are well into the year, it’s always a great best practice to revisit your marketing plan. At Epic Design Labs [https://epicdesignlabs.com], we do this once per quarter. To keep the process on track, we use our Marketing Planner [https://www.dropbox.com/scl/fi/1op43aal5gw9j1se19rsd/2020-marketing-plan-long-version-EDL-2.xlsx?dl=0&rlkey=08cp6urrixxqf4s2vvd6m7o1h] . This allows us to look at the previous quarter’s performance, our upcoming campaigns and

Kal Wiggins

Apr, 20 20201 Min read

COVID-19

Website Projects You Can Tackle During COVID-19 Quarantine

In our previous post, we mentioned 3 “Quarantine Business Projects” that you can tackle in your home office this week. One of those was creating a Customer Review Process as a way to promote your business & drive more sales. In this post we’ll dive deeper into the benefits of customer reviews and how to actually do it. But first, let’s review the reason why customer reviews are so valuable. Positive Reviews Equal More Business There have been countless studies on the value of customer reviews a

Keri Austin

Apr, 2 20201 Min read

Rev Up Your Ecommerce Site - Here's How!

Resource ,Automation

Rev Up Your Ecommerce Site - Here's How!

Benefits of Ecommerce Automation Managing every aspect of your brand’s digital storefront takes unlimited creativity, experimentation, and optimization! From site design to multi-attribution modeling, the customer experience you create is judged on traffic, conversions, and sales results. Ecommerce automation frees you from many of the time-consuming processes standing between you and the user experience you dream of delivering. The Ultimate Ecommerce Automation Checklist Depending on your eco

Kal Wiggins

Mar, 27 20201 Min read