Almost every new online retail merchant makes the same mistake. They figure they can earn a lot of money simply by selling merchandise for a little less than the competition. They soon discover, however, that competing on product pricing alone does not work. Every retail expert on the planet is well aware of the fact, …
7 Ways Giving Away the Store is Product Pricing Suicide Read More »
From Doba: By Jake Sabey, Education Specialist – Doba “If you’re competing on price alone, you may as well just fling open the front doors of your store and let people loot the place. As many failing businesses have previously shown, competing solely on price is for suckers. It hurts the retail industry overall and …
How to Make Online Retail Profit Even Against the Big Boys Read More »
Product descriptions and page content alone are not enough to draw customers to your ecommerce site. To ensure potential buyers find your store, you need to have an ecommerce marketing strategy with a heavy emphasis on search engine optimization. The foundation for creating an ecommerce marketing strategy is writing content that teaches potential consumers how …
6 Secrets of a Search Engine Optimized Ecommerce Marketing Strategy Read More »
One of the fastest growing opportunities for Ecommerce business owners is through Pinterest marketing. Founded in 2010, it’s young enough in the online world to become a valuable resource that even marketing challenged individuals can take advantage of. But perhaps best of all, it’s a visual marketplace to share your products and ideas. Here’s a …
4 Exciting Ways Pinterest Marketing Will Increase Your E-commerce Traffic Read More »
Everyone is looking for the next big thing to improve their business. Many have already discovered that video is that big thing, and that it’s here now. If you aren’t already on board, or if you do make videos but aren’t exactly sure what to do in order to optimize their value, this article is …
You see them everywhere on the internet. Even if you don’t want to see them, they’re there. Videos. Some people love them, some people love only some of them, while others find them to simply be an annoyance. But regardless of your stance towards videos, one simple fact remains. Videos increase sales, both locally and …
7 Ways Videos Can Dramatically Boost Your Business Read More »
If you’ve ever wondered about the best way to create a case study, this article will give you the answers you’re looking for. But before we go in depth, you should understand the value that a case study can bring to your business. A case study is a beginning to end story. It analyzes a …
Does your business include testimonials on your website? If it does, that’s great! They’re a nice snippet of positive content for people to read in order to influence purchasing. The problem is, most websites are doing that now too, which means they have less of an impact due to over saturation. But what about case …
2016 has come to a close and now is the time to begin planning for the new advancements that will take place in 2017. As with any year, 2017 is shaping up to be a year full of changes, especially when it comes to search engine optimization. Since it was first created, SEO has become …
We all get caught up in the moment sometimes. Fast-paced topics with friends, family and the news media constantly bombarding us with the latest updates or recent developments. We want to tell our opinions too. We have a voice, we like how we think, and we want to be heard! However, this isn’t always the …
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