BigCommerce SEO Services

BigCommerce SEO
That Fixes Real Problems

Technical SEO for stores with catalogs, not blog posts about keyword research.

Schedule Your Call

Most ecommerce SEO proposals list the same six services. This page is about what actually goes wrong on BigCommerce stores, because the work that moves rankings is usually specific and technical rather than a content calendar.

The problems we actually find

Faceted navigation is eating your crawl budget

Filter combinations generate URLs. Left crawlable, a few hundred products become tens of thousands of near-identical pages, and Google spends its time on ?sort=price&color=blue&page=7 instead of your category pages.

The fix is deciding deliberately which facets are indexable — some genuinely deserve to rank — and closing off the rest through canonicals, robots rules and internal linking discipline.

Variants and options are producing duplicate pages

Product options that change the URL create near-duplicates competing with each other. Consolidating them to a canonical product page, with the variant information present on that page, usually recovers more than any amount of new content.

Category pagination is handled inconsistently

Page 2 onward either competes with page 1 or falls out of the index entirely. Both are fixable, and which you want depends on whether deep pages hold products worth ranking.

The redirect map was built wrong

This is the most expensive failure we see, and it is invisible until the traffic report arrives weeks later. Two specific causes:

Built from the old sitemap. Sitemaps are routinely incomplete, and the URLs missing from them are disproportionately the ones with links pointing at them. Redirect maps should be built from live crawl and backlink data — see our ecommerce migration guide for how we approach it.

Trailing-slash mismatches. A rule written one way and an inbound link written the other produces a hard 404 that nothing surfaces. We have found this on live sites — including our own, which is how seriously we take checking both forms now.

Thin category and product copy

Not a word-count problem. A category page that says nothing a buyer needs will not rank against one that answers the questions people actually have about that category.

Speed has degraded since launch

Usually app scripts and unoptimized images rather than the theme. We measure before recommending, because “rebuild it” is an expensive answer to what is often a week of work. When the platform genuinely is the ceiling, that is a headless conversation instead.

What AI Overviews changed

Worth being direct about, because it reshapes where SEO budget should go.

Informational and definitional content has been hollowed out. If a page ranks for “what is” and “how does” queries, you will now see impressions hold or climb while clicks fall — Google answers the question in the results and the user never arrives. Ranking first is no longer worth what it was for that kind of query.

What still earns clicks: commercial and transactional queries, where people are comparing and buying, and procedural content that someone follows with an admin panel open. A summary is a poor substitute for a walkthrough.

The strategic move is to stop investing in content an Overview replaces and redirect that effort toward pages with buying intent. We will tell you which of your pages fall into which category — it is measurable in Search Console.

What we do

  • Technical audits — crawl, index coverage, faceted navigation, canonicals, redirects, structured data, Core Web Vitals.
  • Migration SEO — redirect maps built from live crawl data and verified in both trailing-slash forms before launch.
  • Category and product optimization — structure, internal linking, copy that answers real buying questions.
  • Structured data — Product, Offer, Review, BreadcrumbList, and the FAQ markup that still earns real estate.
  • Content strategy — aimed at queries that still convert, not at word count. Often run alongside email and paid.
  • Reporting that segments honestly — separating branded from non-branded and top-20 from long-tail, so the numbers mean something.

What we don’t do

Paid link networks, private blog networks and mass guest posting. These are a liability now rather than an edge.

What works for ecommerce links: supplier and manufacturer listings, industry directories that predate SEO, app and partner marketplaces, and being genuinely worth citing. Slower, and it does not evaporate in the next update.

Start with an audit

An audit tells you what is actually wrong, which is frequently not what you thought. Some end with us recommending a week of work instead of a retainer, or a change to the store build rather than the marketing.

Schedule Your Call

Frequently Asked Questions

How long before we see results?
Technical fixes can move things in weeks — a redirect map repair or a crawl-waste problem resolves as fast as Google recrawls. Content and authority work is measured in months. Anyone promising rankings on a date is guessing. What we will commit to is telling you which category a given problem falls into before we start, so you know whether you are buying a fix or an investment.
Is BigCommerce good for SEO?
Structurally, yes. URLs are controllable, canonicals are handled sensibly, the sitemap is generated automatically and page speed is decent out of the box. The recurring problems are not platform defects so much as configuration: faceted navigation generating crawlable combinations, variants and product options producing near-duplicate pages, and category pagination handled inconsistently. All fixable.
We lost traffic after a redesign or migration. Can you fix it?
Usually, and the cause is almost always redirects. The failure we find most often is a redirect map built from the old sitemap rather than from live crawl data — sitemaps are routinely incomplete, and the URLs missing from them are disproportionately the ones with links pointing at them. The second most common is a rule written with a trailing slash while the inbound links lack one, or the reverse, which produces a hard 404 that nothing surfaces for months. We have found that exact failure on live sites, including our own.
Do you do link building?
Not the kind sold by the thousand. Paid link networks, private blog networks and mass guest posting are a liability now rather than an edge. What does work for ecommerce: supplier and manufacturer listings, industry directories that predate SEO, app and partner marketplaces, and being genuinely worth citing. Slower, and it does not evaporate in an update.
What have AI Overviews done to ecommerce SEO?
They have gutted informational and definitional content. If your traffic came from "what is" and "how does" queries, impressions will hold or rise while clicks fall — Google is answering the question directly. Commercial and transactional queries are far less affected, and procedural content that someone follows with an admin panel open still earns clicks. The strategic response is to stop investing in content that an Overview replaces and move that effort to pages with buying intent.
Can you audit our store before we commit to anything?
Yes, and it is usually the right first step. An audit tells you what is actually wrong, which is frequently not what you thought. Some audits end with us recommending a week of work rather than a retainer.