Shopify Design & Development

We Design &
Develop Shopify Stores

Custom themes, headless builds, checkout extensibility
and B2B — for merchants who already know what Shopify is.

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Most Shopify agency pages explain what Shopify is. If you are reading this, you almost certainly already have a store, and your problem is more specific than that.

We build on Shopify, on BigCommerce, and on our own headless stack. That range is the point: when you ask whether Shopify is the right home for what you’re trying to do, the answer isn’t shaped by it being the only thing we sell.

The problems we usually get called about

App sprawl has become the performance problem

The most common issue on established Shopify stores, and rarely diagnosed as such. Apps accumulate over years. Each adds script. Several duplicate each other. Some are still loading for a campaign that ended two years ago, and nobody will remove them because nobody is certain what breaks.

We measure what each app costs and what it actually does, then remove, replace or consolidate. On most stores a meaningful fraction can go — days of work rather than a rebuild, and you find out whether the theme was ever the problem.

The theme has been customized past the point of upgrades

A theme edited heavily enough stops being updatable, and eventually a Shopify change forces the issue. We either bring customizations into a maintainable structure using Online Store 2.0 sections and blocks, or rebuild deliberately — but only after establishing which customizations still earn their keep.

Checkout needs to do something

Checkout customization now lives in Checkout Extensibility — UI extensions, Shopify Functions, branding APIs. It is more constrained than the old checkout.liquid and considerably more stable. Most existing customizations have a clean equivalent; a few don’t, and identifying those early changes the plan.

B2B outgrew the setup

Shopify’s native B2B on Plus has improved a great deal — company profiles, customer-specific catalogs, payment terms — and for a lot of wholesale operations it is now enough. Where it strains is deep quantity-break logic, quote-to-order, and ERP-driven pricing that has to stay synchronized. That is the point at which the honest comparison is against BigCommerce B2B or a headless build, and we will run that comparison rather than assume Shopify wins it.

The storefront needs to behave like software

Configurators, real-time availability, fitment lookups, complex account portals. This is where Hydrogen and headless earn their cost — and where a Liquid theme starts fighting you.

What we build

Custom themes — built on Online Store 2.0 so merchandising stays in your hands after launch, not ours.

Hydrogen and headless — React storefronts on Shopify’s headless APIs when the storefront genuinely needs to be an application. The same trade as any headless build: more control, more maintenance.

Custom apps and integrations — private and public apps against the Admin and Storefront APIs. We publish our own apps on other platforms rather than only consuming other people’s, so building an integration that doesn’t exist yet is ordinary work here.

Migrations, in and out — WooCommerce to Shopify, BigCommerce to Shopify, and Shopify to BigCommerce when that’s the right answer. The redirect map is built from live crawl data and verified in both trailing-slash forms before launch — that detail is what separates a migration that holds its rankings from one that spends a year recovering.

Conversion and marketing — SEO, email and paid, often the higher-leverage half of the engagement.

Ongoing development — retained support for stores that need continuous work rather than a project with an end date.

Work

We have been building on Shopify for years — custom themes, migrations in both directions, app and integration work, and B2B setups for merchants who outgrew their original configuration.

Our published portfolio shows a fraction of it. MyGenteel is the Shopify build featured there today; most of our Shopify work has never been written up, which says more about how we spend our time than about where the work is.

If you want to see builds close to your own situation — your catalog size, your pricing model, your industry — ask on the call and we will walk you through relevant work directly.

See the portfolio

Start with an audit

If the store is already live, the useful first step is usually finding out what you actually have — theme state, app load cost, what’s been customized, where the conversion is leaking. Then we talk about what to do.

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Frequently Asked Questions

Our theme has gotten slow. Is a rebuild the answer?
Usually not immediately. On most Shopify stores we audit, the largest single cause is accumulated app scripts rather than the theme itself — eleven apps loading before the hero image, several of them doing work no one remembers requesting. We start by measuring what each app actually costs and what it actually does. Frequently a third can be removed or replaced with code, which is days of work instead of months. If the theme really is the problem after that, you will have proof rather than a guess.
Should we move to Hydrogen or stay on Liquid?
Liquid is not the limitation most people assume it is, and a well-built Liquid theme with Online Store 2.0 sections handles the large majority of stores well. Hydrogen earns its cost when the storefront needs to behave like an application — configurators, real-time availability, complex account areas — or when you want full control of the render path. It is the same headless trade we describe elsewhere: you gain control and you take on maintenance. We build both and will tell you which side of the line you're on.
Can Shopify handle B2B, or do we need Plus?
Shopify's native B2B features are on Plus, and they have improved substantially — company profiles, catalogs with customer-specific pricing, payment terms. For many wholesale operations that is now sufficient without custom work. Where it strains is deep quantity-break logic, quote-to-order workflows, and ERP-driven pricing that has to stay in sync. At that point the honest comparison is against BigCommerce B2B or a headless build, and we will run it with you rather than assume the answer.
We're on checkout.liquid. What now?
Checkout customizations have moved to Checkout Extensibility — UI extensions, Shopify Functions and branding APIs — which is more constrained than editing checkout.liquid but far more stable across upgrades. Most customizations have a clean equivalent. A few do not, and those are worth identifying early because they change the recommendation. We audit what you have before promising a like-for-like port.
Do you migrate stores to Shopify, or only build on it?
Both, in both directions. We have written detailed guides on moving from WooCommerce and from BigCommerce, and we run migrations off Shopify too when that is genuinely the right call. The work that matters in either direction is the redirect map, built from live crawl data rather than the old sitemap, and verified before launch. That is what determines whether you keep your rankings.
Can you take over a store another agency built?
Yes, and it is a large share of what we do. It starts with an audit — what is actually in the theme, which apps are load-bearing, what has been customized and how — so you know what you have before anyone proposes changing it.