Do we need more traffic or better conversion?

Usually conversion first, and it is worth settling before spending anything on acquisition. If your store converts below what is normal for your category, more traffic multiplies a leak. It is answerable from your existing analytics in a few days. We would rather establish it than sell you the campaign you came in asking for.

Can you run marketing if another agency built our store?

Yes, and it is common. It does mean we will occasionally find that the constraint is in the build rather than the campaign — a slow product page, a checkout losing people at a specific step. We will tell you when that happens, whether or not the fix is ours to make.

What do you use for email?

Mostly Klaviyo. We have built a Klaviyo integration at the platform level, so we know that system past the campaign builder — event data, profile properties, and why a flow is not triggering when it should be.

Is there a minimum engagement?

Marketing needs a runway to be judged fairly; a month tells you almost nothing. That said, a one-off audit or technical SEO cleanup is a perfectly good place to start, and does not commit you to a retainer.

Ecommerce Marketing Services | Epic Design Labs

Q: How do you report?

Segmented so the numbers mean something: branded separated from non-branded, top-20 rankings separated from the long tail, new customers separated from repeat. Blended numbers hide the two things you most need to see — whether acquisition is actually working, and whether retention is carrying the result.

Scale What’s
Already Working

SEO, email, paid and conversion work —
run by the people who also build the stores.

Schedule Your Call

Revenue moves on three levers: how many people arrive, how many of them buy, and how much they spend over their lifetime. Most marketing engagements pull hard on the first and neglect the other two, which is why traffic goes up and profit doesn’t.

We build stores as well as market them. That matters more than it sounds: when the constraint turns out to be a slow product page or a checkout losing people at a specific step, we can say so — and fix it — instead of buying more traffic to pour into the leak.

Conversion first

If your store converts below what is normal for your category, acquisition multiplies a leak. This is answerable from your existing analytics in a few days, and it is where we start.

The work: product page structure, merchandising, search and filtering, checkout friction, and the mobile experience where most of the loss usually is. Cheaper than traffic and far more reliable than a redesign.

Baby Cubby lifted conversion 110% after we rebuilt the homepage and overhauled the product pages — no additional traffic involved.

Traffic that has intent

Search

Technical SEO, category and product optimization, and content aimed at queries that still convert. AI Overviews have hollowed out informational content — “what is” and “how does” queries now show impressions climbing while clicks fall — so the effort belongs on commercial and procedural pages instead.

Paid

Shopping and search, sized to what the margin supports. We would rather run a small profitable account than a large one that looks impressive in a report.

Feeds

Product data quality is most of paid-shopping performance and gets the least attention. Titles, attributes, images and availability, kept correct.

Repeat purchase and order value

The cheapest revenue in ecommerce is the second order. Acquiring a customer is expensive; getting them back is not.

Email and SMS — welcome, abandoned cart, browse abandonment, post-purchase, winback, replenishment. Mostly built in Klaviyo, where we know the system past the campaign builder: we have built a Klaviyo integration at the platform level, including the event pipeline behind it, so when a flow is not triggering we can tell you why.

Order value — bundles, cross-sells, quantity incentives, thresholds. Applied where the margin justifies it rather than sprayed across the catalog.

Modula Racks grew revenue 720%. BuyPlastic grew sales 800%. See the full portfolio.

Reporting that isn’t flattering

Branded separated from non-branded. Top-20 rankings separated from the long tail. New customers separated from repeat.

Blended numbers hide the two things you most need to see: whether acquisition is genuinely working, and whether retention is quietly carrying the result. A dashboard that only goes up is not a report.

Start with what the numbers say

We will look at your analytics before proposing anything. If the answer is a conversion problem rather than a traffic problem, that is a cheaper engagement and we will still say so.