Video

7 Ways Videos Can Dramatically Boost Your Business

Ecommerce ,smb ,Video

7 Ways Videos Can Dramatically Boost Your Business

You see them everywhere on the internet. Even if you don’t want to see them, they’re there. Videos. Some people love them, some people love only some of them, while others find them to simply be an annoyance. But regardless of your stance towards videos, one simple fact remains. Videos increase sales, both locally and nationally. That’s pretty much the bottom line as it pertains to business, is it not? But the various ways those sales are increased are as diverse as the multitude of videos thems
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Kalon Wiggins

3 Ways Case Studies Will Boost Your Business

Ecommerce ,smb ,Video

3 Ways Case Studies Will Boost Your Business

Does your business include testimonials on your website? If it does, that’s great! They’re a nice snippet of positive content for people to read in order to influence purchasing. The problem is, most websites are doing that now too, which means they have less of an impact due to over saturation. But what about case studies? Imagine taking a testimonial, and leading a potential client on a path that defines WHY and HOW your company can help make their company better. Case studies are essentially
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Kalon Wiggins

Six Conversion Tips for Video Landing Pages

Conversion Rate Optimization ,Ecommerce ,Nonprofits ,Video

Six Conversion Tips for Video Landing Pages

Compared to processing images, the human brain is quite slow at interpreting text. Text is also information poor. It’s devoid of the secondary information you get when talking to someone in person such as body language, facial expressions, voice intonations, and the person’s overall demeanor. This grants us some insight into conversion tips and how to better suit content into conversions. Text is a kind of disembodied form of communication that merely communicates pure thought. This is why so m
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Kalon Wiggins

Two New Changes to Facebook Video Marketing

Ecommerce ,Facebook ,Video

Two New Changes to Facebook Video Marketing

Facebook announced in a blog post [https://www.facebook.com/business/news/100-in-view-impressions-and-moat-partnership] this week that it is making two big changes to the way video advertising works on its service. The social media giant has been experimenting recently in the digital video space and causing a stir in the way it tracks views. This has subsequently caused headaches for advertisers who may be paying for Facebook video marketing as this has been going relatively unnoticed. The Vid
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Kalon Wiggins

How to Install YouTube Videos into Your Website

Ecommerce ,Nonprofits ,Video

How to Install YouTube Videos into Your Website

Here’s a quick tutorial showing you how to install YouTube videos or embed a YouTube video into a page or blog post on your WordPress site. You can post any YouTube video, whether it’s your video or not. We do recommend you create your own videos just so you can have control over your content and get more SEO benefits. Simply find the YouTube video on YouTube.com. Underneath the video, click share, and then click embed. You can copy the code shown or specify a different size if you want to size
Kalon WigginsKalon Wiggins

Kalon Wiggins

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