How to Remove Brands on BigCommerce

How to Remove Brands on BigCommerce

If you’re running a BigCommerce store and want to remove brand information from product pages, footers, or your sitemap, you’re in the right place. Whether you’re representing your own brand or prefer a clean, brand-free look across your store, this guide—and accompanying video—will show you step-by-step how to remove brands from all key areas.

In the video below, I, Kal Wiggins, walk you through the exact process of removing brands in BigCommerce, including all the hidden places they show up. Watch the video for the full breakdown, or read on for a summary of each step!

Key Steps Covered in the Video

Here’s a quick summary of the important steps discussed in the video. Each timestamp will help you locate the specific information you need.

  1. Where Brands Appear (00:00 – 01:42): Brands can show up on product pages, footers, visual sitemaps, and XML sitemaps. The first step to removing them is unchecking “Show Products Brand” in the settings to remove brands from product pages.
  2. Keeping Your Own Brand Indexed (01:42 – 02:45): If you’re your own brand, consider keeping your brand indexed for SEO purposes, while removing it visually from product pages.
  3. Deleting Brand Data (02:45 – 03:54): To fully remove brands, delete all brand data from your products. This ensures brands are removed from the visual and XML sitemaps.
  4. Removing Brands from the Footer (03:54 – 05:11): If brands are still appearing in the footer, you can remove them by customizing the Cornerstone template and unchecking “Show Brands in Footer.”
  5. Avoid Regenerating Brand Pages (05:11 – 05:41): Be cautious—adding products with brand data will regenerate brand pages and brand sections across your store. A CSS solution can also hide brands on product pages if you want a quicker fix.

By following these steps, you’ll remove brands from your BigCommerce store in no time. However, if you’re unsure or need more guidance, watch the video for a full demonstration. You’ll see exactly where to go in the settings and how to ensure brands are removed from all areas of your site.

Full Transcript

(00:00) Introduction
Hey there! Are you looking to remove brands from your BigCommerce store? Not your brand, but your brands? You’re in luck! In this video, I’ll show you how to do that.
Before we get started, my name is Kal. I’m a store owner like you and also a developer. I’ve been building BigCommerce stores since 2010. Now, let me share my screen and show you how to do this.
(00:28) Where Brands Can Appear
First, it’s worth pointing out that brands can show up in a few different places in your store:
Footer: Like here.
Product Page: For example, here on the Cornerstone theme.
Visual Sitemap: They also appear here in the visual sitemap, which looks like this.
XML Sitemap: You’ll find them indexed in your XML sitemap as well (found at XML sitemap.php), which is what Google uses to crawl your site.
If you’re trying to remove brands from everywhere—like from being indexed in search engines—we’ll need to address them in each of these locations. But maybe you’re just looking to remove it from your product page. Let’s start there.
(01:42) Removing Brands from Product Page
First, go into your store’s Settings and then Display in the backend. Scroll down to the Product Settings section, and you’ll see an option for “Show Product Brands.” Uncheck that box and click save.
Now, let’s refresh the product page. As you can see, the brand has been removed from the product page, which is great! However, it’s still showing in the footer and the visual sitemap, and it’s still in the XML sitemap.
(02:13) Removing Brands Completely
If you’re trying to remove brands because you are your own brand, it might be worth considering filling in your brand details on all products. That way, your Brands Page will get indexed, and users searching for branded terms might find your store. You can still turn it off on the product page for visual reasons, but your brand could still be indexed for SEO purposes.
Now, if you really want to remove brands entirely, we need to take a few more steps.
(02:45) Step-by-Step: Removing Brands
Remove from Product Page: As shown earlier, turn it off in the display settings.
Delete All Brands: Go to Products, then click on Brands. Select all your brands and delete them.
Once all brands are deleted, if you load more products that have brand data, new brands will be created automatically. But for now, let’s confirm that deleting the brands worked:
Visual Sitemap: It’s now gone because there are no brand pages to index.
XML Sitemap: It’s also gone from here.
(03:54) Removing from Footer
Even though the brands are removed from the product page and sitemaps, it’s still showing in the footer. This could be due to a delay in refreshing the data or a small bug.
If you’re using the Cornerstone theme, you can remove it from the footer by:
Going to Storefront > Themes > Customize.
Open the Header/Footer settings.
Uncheck the option for Show Brands in Footer.
Click Preview, and now the brands should be gone from the footer as well.
(05:11) Recap
We’ve now removed the brands from:
The Product Page
The Visual Sitemap
The XML Sitemap
The Footer
However, if you add another product with a brand attached, brand pages will regenerate, and the brand will appear again.
(05:41) Alternative: Using CSS
If all of this seems like a lot of work, you can also remove or hide the brand from the product page with a single line of CSS.
There are many places where brands can show up, so I wanted to walk you through each one and explain how to remove it.
Conclusion
Hopefully, this solved your problem! If not, leave me a comment with your scenario, and I’ll do my best to help you figure it out.
Thank you for watching, and be sure to reach out to us at Epic Design Labs if you need help with your store. Don’t forget to leave a comment on what you’re stuck on—that might be the topic of my next video!