It’s July – more than halfway through 2019. Have you achieved any of those sales goals you set back in January for your Ecommerce business? If you haven’t, there’s still time – follow the 3 marketing tips below and you’ll blow those goals off of 2019!
Mission Critical Mode
Right now your focus needs to be on the tasks that drive your sales growth. Revamping your website is GREAT. but keep your mission critical vision in tact.
For instance, it’s easy to swap out header images, fiddle with your fonts, even go down the rabbit hole of dumping money into social media ads – then stressing about how low they are performing. To focus your time each day, you need to ask yourself, “will this task increase my sales?” – in the case above, a better use of time could be spent making sure that your product listings, categories and photos are as optimized as possible. The numbers don’t lie, have a look at the stats Efelle Creative recently posted below – the point being, mission critical tasks only!
“75% of Online Shoppers Rely on Product Photos When Deciding on a Potential Purchase”
“22% of Returns Occur Because the Product Looks Different in Person”
” Good Visual Content is 40% More Likely to Get Shared on Your Social Accounts “
Social Media Is Last On Your List
Sure, social media marketing is important – but it’s a time-sucker! Facebook, Instagram and Twitter are constantly changing their algorithms. What does this mean? The algorithm controls which posts and ads are seen in your feed, with the goal to serve up content that is most relevant to you. However, as a marketer, paying attention to the data is important. Because the goal is “Mission Critical” tasks, you can’t deny these numbers:
“The Reach on Facebook organic posts is only 6.4%!” – which means that you have to spend money to get eyeballs on your post. Obviously the paid Facebook Reach is variable based on your spend but even if you dump money into ads, you are lucky if you generate even 1 sale. Save your LEAD GENERATION strategies for Q1-2020.
Spend Time Nurturing Your Current Customers
Again, time is of the essence – use the rest of Q3 to reengage your current customers. Here are 2 great ways that you can gain a repeat sale from someone that has already purchased from you. This group is your low-hanging fruit — help them help you!
Email is NOT DEAD – Send an email to past customers and customize your offer – here are some examples:
- Special offer to a related product that they previously purchased, “Limited Time – Special Customer 25% Discount… click here…”
- Special offer on the SAME product for repeat or bulk orders.
Yes, I said limit your social media, however as it relates to past purchasers, only employ organic tactics (free) and be smart about the time spent. For instance, send your email, but via Facebook Messenger. This tactic is free, and 2nd to your email list, but worth a test if you don’t spend more than a couple of hours to complete.
Refresh Your Product Photos & Descriptions
You’ve heard it before..
“A picture is worth a thousand words…”
People buy with their eyes first when it comes to ECommerce purchases. Your photos should by be clear, clean and you must have multiple views of your product. Product photos work best when they are shot with white a background, if possible add lifestyle photos, but only if they are professional.
Finally, test out videos, like your photos, you can try several types, like:
- Product Display w/ Voice-Over – Offer a 360 degree view of the product w/ features mentioned/shown.
- Product Lifestyle Videos – Show the consumer how they will use your product, show your product in use.
- Product UnBoxing Videos – This genre of videos is a leader in YouTube daily content consumption, shoot an unboxing video then share to your blog. Utilize Instagram & YouTube as a place to organically (free) share photos and videos.
You’ve Got This
As a business owner it is easy to be overwhelmed by the many categories of tasks that demand your time and attention. However, you can end the year strong when it comes to your sales and revenue goals. Remember these last final thoughts…
Your marketing efforts MUST tie back to your sales goals. Most importantly, take action. Test the 3 marketing tips above and then test again, and vary them. Always measure that data and use in your testing process. Keep it simple – when we say “test”, it could be as simple as a 5% difference in discount or emailing a different group of your email list.
The key is to start today – don’t let July wiz past you when you could use this time to gear up for the final holiday season push or aka, “last chance to make your sales goals for 2019″ .
Need Help With Your Marketing Or Website?
We are a full service Marketing & Design Agency, located in Portland, Oregon, also we’re a premier partner with Big Commerce & WordPress. Big Commerce is a robust ECommerce solution, in fact Big Commerce seamlessly plugs into WordPress. Call us if you have questions or would like a free website audit!
ADDITIONAL READING: Here’s a great article from Big Commerce if you want to dive deeper into setting up a simple ECommerce photo studio so you can really make those photos produce more sales!