The Challenge
The BabyCubby was looking to improve a dismal conversion rate. Their existing website was based on a simple premade theme that did not adequately showcase the products or the brand's personality. The product pages were particularly problematic and needed a complete overhaul to make them more user-friendly and engaging.
The Solution
We started with the homepage and worked on each section of the store one at a time, ensuring that each element was optimized for conversions. We redesigned the product pages, improving the product descriptions, images, and user interface, to make it easy for customers to find what they are looking for and make a purchase.
The Result
110+% growth in conversion rate year over year. The bespoke design allowed the brand to stand out in a crowded market, and the improved user experience made it easier for customers to find what they are looking for and make a purchase. The new design also helped to improve the overall brand perception, making it more attractive to potential customers.
The Baby Cubby, an e-commerce store specializing in baby gear and nursery products, approached Epic Design Labs to help them increase their conversion rate.
The existing website was based on a simple premade theme that did not adequately showcase the products or the brand's personality. The product pages were particularly problematic and needed a complete overhaul to make them more user-friendly and engaging.
The main challenge was to create a custom design that was not only visually appealing but also optimized for conversions.
The Baby Cubby needed a bespoke design that would reflect its unique style and personality and make them stand out in a crowded market. Additionally, they needed to improve the user experience and make it easier for customers to find what they are looking for and make a purchase.
They were hesitant to invest in design, but we started small with just the homepage and moved into additional pages as initial success was proven.
The results of the project were outstanding, with The Baby Cubby experiencing over 100% growth in conversion rate. The bespoke design allowed the brand to stand out in a crowded market, and the improved user experience made it easier for customers to find what they are looking for and make a purchase.
The new design also helped to improve the overall brand perception, making it more attractive to potential customers.
The Baby Cubby was thrilled with the massive increase in conversions.