One of the best ways to market your store can be Facebook Marketing. Facebook has accrued so much demographic information that they’ve made it easy to target the right potential customers and get your message in front of them.

When it first launched, Facebook Pages were a gold rush for marketers and while it’s true that Facebook has used its algorithm to drastically reduce their organic reach, the Facebook Ads system is still the single best way to target the exact best customer for your product due to these demographics.

Facebook Ecommerce Strategy

There are many different Facebook strategies store owners are using today.

Many start out making posts and boosting them. Maybe to their audience, or friends of friends, or try their hand at targeting an audience. This is better than nothing, but there’s so much you’re leaving on the table.

Retargeting Is Crucial

Every store should be using Facebook retargeting. Retargeting isn’t just for bringing back a visitor who didn’t buy. It can be used to bring back visitors who did buy, to buy more stuff. It can be used to deliver substantial marketing campaigns as well. If a lead needs 8 touches to become a customer, retargeting is your key to the treasure chest.