The goal was to create a design that would not only look aesthetically pleasing but also be effective in converting visitors into customers. BuyPlastic was solely relying on SEO for traffic, and they needed a better-converting website if they were going to invest in ads.
We created a custom design and incorporated new features such as a review system and a B2B quote system that would improve the user experience and encourage visitors to convert into customers. Additionally, we took over their ad campaign and optimized it for maximum ROI, ensuring that BuyPlastic was getting the most out of their marketing budget.
The results of our work have been massive. BuyPlastic has experienced over 800% growth in sales revenue since the redesign and marketing campaign launch. This not only exceeded our client's expectations but also helped them to reach their business goals and position themselves as a leader in their industry.
BuyPlastic, an online retailer of plastic products, was facing a major challenge in converting its SEO traffic into paying customers. The company relied solely on SEO for driving traffic to its website, but they were not achieving the desired conversion rates. They recognized that they needed to invest in ads to increase their website traffic, but they also realized that they needed to improve their website's design to effectively convert visitors into customers.
To address this challenge, BuyPlastic approached us to create a custom design and marketing campaign that would help them achieve their business goals. Our primary objective was to create a website that not only looked aesthetically pleasing but also provided an excellent user experience and encouraged visitors to convert into paying customers.
The first step of the process involved designing a custom website that would provide a great user experience. We designed a website that was not only visually appealing but also easy to navigate, with a clear and concise structure that made it easy for users to find what they were looking for. The new design incorporated several new features that were intended to improve the user experience and encourage visitors to convert into paying customers.
One of the new features incorporated into the design was a review system, which allowed customers to leave feedback and reviews on the products they purchased. This feature was intended to provide social proof, which is known to increase conversion rates. The review system was also designed to improve the website's SEO by providing fresh content, which is a ranking factor for search engines.
Another feature that was incorporated into the new design was a B2B Ninja quote system, which was designed to simplify the process of requesting a quote for bulk purchases. The B2B Ninja quote system was intended to improve the website's conversion rates by making it easier for business customers to purchase products in large quantities.
After the website was designed and developed, we focused on creating a marketing campaign that would drive traffic to the website and increase sales. The marketing campaign included a mix of paid ads and social media marketing, with a focus on optimizing the campaign for maximum return on investment.
We used a combination of audience targeting, ad copy optimization, and bid management to ensure that BuyPlastic was getting the most out of its marketing budget. By getting detailed in product attributes and feed management, we were able to scale way beyond prior ad spends for a much larger total monthly revenue.
The results of the new design and marketing campaign were remarkable. BuyPlastic experienced over 800% growth in sales revenue since the redesign and marketing campaign launch. The increase in sales not only exceeded BuyPlastic's expectations but also helped them to reach their business goals and position themselves as a leader in their industry.