What is Retargeting?
Ecommerce marketing strategy is full of various types of online advertising that can help you boost your business performance metrics, yet only Retargeting has the power to re-engage with the customers who are most likely to buy.
Simply put – retargeting is a type of PPC (pay per click) advertising. The top three online advertising platforms – Google Ads, Bing Ad and Facebook Ads – offer an array of ad types.
With our EPIC Retargeting System, we’ve proven that every ecommerce store should at least test a retargeting campaign. On average, our clients see a steady 20% lift in sales and 9% reduction in cart abandonment!
Ecommerce Retargeting Quick-Stats
- 7 out of 10 ecommerce marketers choose retargeting to raise brand awareness and subsequent sales.
- Web traffic increases by an astonishing 700% – the proper integration of retargeting could lead to a 147% increase in average order rates!
- Ads are 3x more likely to be click by retargeting customers than new ones.
Learn About Our EPIC Retargeting System
Our ecommerce retargeting strategy is customized for your unique brand. It all starts with a free ecommerce store audit. Because retargeting is just ONE marketing tactic of many, we find that when remarketing is used in conjunction with other tactics like email remarketing – we evaluate your entire suite of marketing tactics.
Common Retargeting Channels
In most cases, we find that ecommerce stores can benefit from the “Retargeting Trifecta”. This means delivering dynamic ads in all the places your customers frequent.
- Web and Native Ad Publishers – Native advertising (native ad networks) synchronizes ads with the content, making them look like the organic content of a website.
- Social Media – Including Facebook, Instagram, and LinkedIn dynamic product ads. The process is simple – finding people who’ve visited your website and then using their data to find their Facebook profiles. You can then run advertising campaigns to target those people and convince them to head back to your e-commerce website.
- Mobile Apps – Ads that reengage app users and drive in-app sales. An omnichannel approach allows you to connect with customers and remind them of their intent to purchase no matter where their online journey takes them.
Want to Explore Retargeting for Your E-commerce Store? Send us your information below and we’ll schedule you for your free website audit & retargeting action plan.
