The Challenge
To create an e-commerce store that could effectively showcase ZMPerformance's products and encourage customers to purchase them online. As ZMPerformance was already selling its products in Oregon, the store had to appeal to a broader audience and be accessible to customers from all over the country.
The Solution
We created a custom e-commerce store for ZMPerformance on the BigCommerce platform. We also incorporated the searchspring app to provide customers with advanced search and filter options, making it easy to find the products they need. Finally, we integrated the store with SolidCommerce, a robust inventory management system allowing ZMPerformance to track inventory levels and create product bundles.
The Result
ZMPerformance has seen a significant increase in online sales. The store has helped the company reach new customers from all over the country and has made it easier for existing customers to purchase products.
The integration with SolidCommerce has also helped ZMPerformance manage their inventory more efficiently and has allowed them to offer product bundles, which has helped increase sales even further.
In our collaboration with ZMPerformance, an automotive performance parts retailer, we set out to create a dynamic online store that would not only showcase their products effectively but also cater to a wider audience across the United States. The project aimed to improve the customer experience, streamline inventory management, and ultimately drive sales.
ZMPerformance faced several challenges in its quest to expand its online presence:
Expanding their customer base: With a strong presence in Oregon, ZMPerformance wanted to reach potential customers from all over the country and tap into a wider market.
User-friendly design: The e-commerce store needed to be easily accessible and user-friendly to encourage more customers to make purchases online.
Inventory management: ZMPerformance needed a seamless integration with an inventory management system to monitor stock levels and manage product bundles effectively.
Epic Design Labs implemented a comprehensive solution by addressing each challenge systematically:
Custom BigCommerce Store: We designed and developed a custom e-commerce store for ZMPerformance on the BigCommerce platform, ensuring a user-friendly experience with clear navigation and a simple checkout process.
Advanced Search Functionality: To help customers find the products they need, we incorporated the SearchSpring app, offering advanced search and filter options that allow for a more targeted browsing experience.
SolidCommerce Integration: To streamline inventory management, we integrated the store with SolidCommerce, a robust inventory management system that enables ZMPerformance to track inventory levels and create product bundles with ease.
One of the most notable outcomes has been the increase in online sales. Since the launch of the new e-commerce store, ZMPerformance has observed a significant uptick in online sales, enabling them to reach new customers from all over the country.
Another important aspect of the project's success lies in the enhanced customer experience. The user-friendly design and advanced search functionality incorporated into the store have made it much easier for existing customers to purchase products. This ease of use has led to higher levels of customer satisfaction, further contributing to the growth of the business.
Lastly, the integration with SolidCommerce has substantially improved ZMPerformance's inventory management process. By implementing this powerful inventory management system, ZMPerformance can now manage its inventory more efficiently. This has also enabled them to offer product bundles, which has further boosted sales and contributed to the project's overall success.
With a tailored approach addressing each challenge, we successfully delivered a platform that has not only expanded ZMPerformance's reach but also improved the overall customer experience and inventory management. This collaborative effort has resulted in a win-win situation for both parties and has set the stage for continued success in the highly competitive e-commerce landscape.