Articles

3 Projects YOU Can Get a Jump on During the COVID-19 "Time-Out"

COVID-19 ,Marketing

3 Projects YOU Can Get a Jump on During the COVID-19 "Time-Out"

With mandatory shutdowns across schools, restaurants and public meetups due to COVID-19, there is a huge stress on businesses large and small. Without question, the first course of action is taking care of yourself, friends and family. However, once you have your home office set up – this is a perfect time to tackle some of those projects that you haven’t had time to focus on. Here is a list of 3 projects you can get a jump on during the COVID-19 “time-out”. Project #1 – Your Website Now is
Keri AustinKeri Austin

Keri Austin

3 Min read
The Power Of Customer Reviews

Marketing ,Website-Infrastructure

The Power Of Customer Reviews

There’s no getting around the power of customer reviews and how they impact buying decisions. Reviews are everywhere, from the products you buy on Amazon to your local doctor even your local HVAC company! Reviews Matter If you own a business, and aren’t convinced that you can lose business by not paying attention to the power of customer feedback, we have a few stats for you. Also, the review process doesn’t have to be cumbersome, additionally, there’s even MORE power in promoting great reviews
Keri AustinKeri Austin

Keri Austin

3 Min read
Your Case Study Is A Lead Magnet

Conversion Rate Optimization ,Marketing

Your Case Study Is A Lead Magnet

Did you know that a case study is one of the most valuable sales magnets? Having a case study is the ultimate way to show that your product/service is capable of delivering value. Unlike other forms of marketing where you try to convince potential leads that you can create value for them, your case studies show them. Offer a Case Study as a Lead Magnet If your product is complex, or if your sales-cycle is longer than 1-month, case studies make great lead magnets for your company! Lead magnets
Keri AustinKeri Austin

Keri Austin

3 Min read
How to Create an Ideal Case Study

Ecommerce ,Marketing

How to Create an Ideal Case Study

If you’ve ever wondered about the best way to create a case study, this article will give you the answers you’re looking for. But before we go in depth, you should understand the value that a case study can bring to your business. A case study is a beginning to end story. It analyzes a problem, or problems that a business is having, and why it needs to be fixed. Several alternatives should be presented with the pros and cons of each choice weighed for determining the optimal path to take. Onc
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Get Your Marketing Plan Ready

Marketing

Get Your Marketing Plan Ready

Whether you run an ECommerce store or manage marketing campaigns for your company or clients, it’s time to get your marketing plan ready. We’ve outlined a few core steps to get you going! Getting Your Marketing Plan Ready – The Core Steps First, you need an editorial calendar, even if you start with paper & pencil, the most important part is to get it on paper (or your computer). So… pull out a blank sheet of paper or open a new Excel workbook and let’s get into the details… – GOALS BY CHANNEL
Keri AustinKeri Austin

Keri Austin

3 Min read
Is Your Ecommerce Store Ready for The Holidays?

Ecommerce ,Email

Is Your Ecommerce Store Ready for The Holidays?

The 2019 holiday season is HERE! This begs the question, “Is your Ecommerce store ready for the holidays?” If you aren’t ready, below are 3 awesome tactics that you need to move on – NOW! #1 – Get Ready for the Holidays by Promoting Top Revenue Products If you have a store with a range of products at differing prices, put your immediate focus on optimizing everything about these listings. Most of the steps you need to take at this stage are tedious, but essential in getting your items sold. Be
Keri AustinKeri Austin

Keri Austin

3 Min read
8 Tips To Make Your Next Trade Show Successful

Trade Shows

8 Tips To Make Your Next Trade Show Successful

A couple of weeks ago, Epic was an industry speaker at the B2B Marketing Expo in Los Angeles. Over a two day period we met a few thousand people and had meaningful conversations with a few hundred. As a result, we came back with enough leads to keep us busy through our 4th quarter. These leads didn’t just fall into our lap, we had to work for them. Everyone works differently – but engaging on all levels is the #1 key to trade show success. In addition to this prime take-away, I’ve compiled a sh
Keri AustinKeri Austin

Keri Austin

4 Min read
How to Create an API Key on BigCommerce for Theme Development

BigCommerce

How to Create an API Key on BigCommerce for Theme Development

In this video, we’ll show you how to generate an API key for use by you or your developer for ‘local development.’ Local development, also referred to non-stop by the BigCommerce community as ‘Stencil CLI’ is a way for developers to edit your BigCommerce store’s theme files and see the changes on their home or office computer (referred to as the local computer), but while connected to the live data from your store. This means we’re not working on a true copy of your store, but rather we’re usin
Kal WigginsKal Wiggins

Kal Wiggins

1 Min read
Critical Components of a Marketing Plan

Ecommerce ,Marketing

Critical Components of a Marketing Plan

A good marketing plan is essential to achieving success as a business. Properly planning a successful marketing plan has three steps: situation analysis, market-product focus and goal setting, and the marketing program. Situation analysis is also known as SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. These four issues must by analyzed. It is not always necessary to respond in all four areas, it may be best to focus on any or all components.  A company’s stren
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Getting Employees Involved in Your Digital Marketing

Ecommerce

Getting Employees Involved in Your Digital Marketing

It probably sounds funny to think of digital marketing as taking a village, but it’s really not all that far off the mark. You can at least say digital marketing takes everyone in a company to provide a more human face. Huffington Post back in March pointed out something similar when listing the hottest digital marketing trends for this year. One of those trends was marketing as a company-wide effort rather than sole focus on the CEO, or products. If you’ve heard it over and over that marketing
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Four Headlines That Work Like Magic

Ecommerce ,Website-Infrastructure

Four Headlines That Work Like Magic

A mentor once said that every day you don’t engage in an email marketing campaign is a day where you are leaving money on the table. The average American person comes into contact with over 5,000 advertisements every day. Think about it: we see television ads, radio ads, billboard ads, internet ads, bus ads, and so much more every single day. It is harder and harder for marketers to stand out from the crowd. That is the bad news about SEO [__GHOST_URL__/marketing/]. On the flip side of that coi
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
E-Commerce for the Mobile Era

Ecommerce

E-Commerce for the Mobile Era

Making >e-commerce work effectively on a website is one of the most essential components of web design, especially when so many customers expect better efficiency. Consumers who buy from online businesses consider it a personalized experienced because the products they buy are sometimes an essential part of their everyday lives. It’s one reason companies use more personalized marketing content tactics today to better connect with customers. Regardless, even those who use personalized marketing
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read

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