Articles

How to Use Twitter to Expand Your Business

Twitter

How to Use Twitter to Expand Your Business

Being a business owner can be difficult with the many roles you have to play. One day you are hiring and training, the next you are in the field working with clients, the onto balancing the books, and the list goes on and on. Because there’s only so much time in the day, it’s easy to have a fragmented, inconsistent marketing schedule. For the rest of 2019, you should continue to test channels – but don’t go nuts. Pick one or two, evaluate your results and then try a another series of channel te
Kal WigginsKal Wiggins

Kal Wiggins

1 Min read
Why Podcasting is SO Powerful for Your Business

Podcasting ,Shopify

Why Podcasting is SO Powerful for Your Business

I’m beyond tired of listening to the radio. The redundancy of commercials gets maddening. Not to mention the stupid jingles that get lodged in between my ears, despite my best efforts to ignore them. Before you say “who listens to the radio anymore” let me explain. I kept an old truck well beyond the point that I should’ve let go (goodbyes are so hard), and I didn’t want to invest in any new stereo equipment for a “beater”. But the ole girl became my primary for several months due to life not n
Kalon WigginsKalon Wiggins

Kalon Wiggins

6 Min read
Why Email Marketing Continues to Be Highly Effective

Ecommerce ,Email

Why Email Marketing Continues to Be Highly Effective

Email marketing has always been a powerful tool. Although it is over twenty years old, it has not lost its effectiveness despite the appearance of other marketing channels such as social media. It remains relevant today because people still find it useful in their everyday lives. Email is more difficult to ignore than other marketing mediums. Unlike content on a website which you can miss if you do not visit the site, you are forced to deal with the email in your inbox in one way or another. Yo
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How to Eliminate Mobile Conversion Barriers to Ecommerce

Ecommerce

How to Eliminate Mobile Conversion Barriers to Ecommerce

The ever-increasing numbers of mobile traffic is a phenomenon that e-commerce stores can’t afford to ignore. Mobile traffic now exceeds that of personal computers and these people make (or try to make) online purchases with their mobile devices. While many e-commerce sites have responded to this trend, they have a long way to go before they have truly optimized their online stores. One problem is the belief that installing a software module that resizes a web page according to the screen size o
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
3 Marketing Tips To Rev Up Your Ecommerce Business

Ecommerce

3 Marketing Tips To Rev Up Your Ecommerce Business

It’s July – more than halfway through 2019. Have you achieved any of those sales goals you set back in January for your Ecommerce business? If you haven’t, there’s still time – follow the 3 marketing tips below and you’ll blow those goals off of 2019! Mission Critical Mode Right now your focus needs to be on the tasks that drive your sales growth. Revamping your website is GREAT. but keep your mission critical vision in tact. For instance, it’s easy to swap out header images, fiddle with your
Keri AustinKeri Austin

Keri Austin

4 Min read
5 Easy Ways to Discover Unique Content Ideas for Your Ecommerce Blog

Ecommerce ,Marketing

5 Easy Ways to Discover Unique Content Ideas for Your Ecommerce Blog

One of the most effective ways to maintain a reliable flow of customers is through a search-engine optimized ecommerce blog. Google loves blogs because most people don’t search for products; they search for solutions. Writing articles tailored to popular search terms allows you to get your store in front of people who need your products but don’t know they exist. * Over 50% of blog readers regularly shop online6 * The average company blog generate 55% more traffic to its site7 * 434% more
Kalon WigginsKalon Wiggins

Kalon Wiggins

5 Min read
Ecommerce Store: Should you use Drop Shipping?

Ecommerce

Ecommerce Store: Should you use Drop Shipping?

Drop shipping allows retailers to sell goods without shipping or keeping inventories of products. When a customer places an order with a retailer such as an e-commerce store, the retailer in turn orders the items from a drop shipper who ships the goods directly to the ultimate customer. In this way, the e-commerce store owner never has to deal with the physical goods. This means that the retailer just does the selling and the drop shipper does the order fulfillment. In theory, anyone with a go
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
7 Marketing Tactics That Really Work!

Marketing

7 Marketing Tactics That Really Work!

At EDL we have a quick morning “stand-up call”. This is our place to keep everyone in the loop on key projects, and almost every meeting there’s a podcast share. It’s easy to sit and get lost in “pod-share” mode, as there’s so many great podcasts out there (…and we have a sweet office at WeWork, which we’ll share more about in a future post 🙂 On Monday, a colleague shared a recent episode of the podcast, “Marketing School [https://marketingschool.io/]”, hosted by the awesome Neil Patel & Eric
Keri AustinKeri Austin

Keri Austin

1 Min read
How Videos Improve Your Business Exponentially

Ecommerce

How Videos Improve Your Business Exponentially

Everyone is looking for the next big thing to improve their business. Many have already discovered that video is that big thing, and that it’s here now. If you aren’t already on board, or if you do make videos but aren’t exactly sure what to do in order to optimize their value, this article is for you. We’ll explain how videos improve your business, and ways YOU can take advantage of everything they have to offer. Ways to Make Videos Improve Your Business * Come Up With Something Catchy: This
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Do You Even NEED a Web Designer?

Web Design

Do You Even NEED a Web Designer?

A lot of people contact us, looking at designs as a commodity. They don’t see value in quality. They just need something that puts their stuff on a page. They don’t need anything special. They think. So the question exists. Do you even NEED a web designer? I can tell you that different people answer this question differently. Lots of people think so and these are either people who have long been successful in their niches, or people starting out with a strong vision and dream. Lots of people t
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
How to Analyze and Maximize Your Sales Funnel

Conversion Rate Optimization ,Ecommerce

How to Analyze and Maximize Your Sales Funnel

What is a sales funnel? That is where we’ll start, since it’s important to understand what it is, and how it works. In this article, we’ll identify each stage, and follow that up with methods to keep prospects moving through the funnel to the end. Analyzing Your Sales Funnel A sales funnel identifies potential clients through each stage of the buying process. At the top of the funnel, where people first enter, is the awareness stage. This is where people learn about the actual existence of wha
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read

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