Articles

Six Conversion Tips for Video Landing Pages

Conversion Rate Optimization ,Ecommerce ,Nonprofits ,Video

Six Conversion Tips for Video Landing Pages

Compared to processing images, the human brain is quite slow at interpreting text. Text is also information poor. It’s devoid of the secondary information you get when talking to someone in person such as body language, facial expressions, voice intonations, and the person’s overall demeanor. This grants us some insight into conversion tips and how to better suit content into conversions. Text is a kind of disembodied form of communication that merely communicates pure thought. This is why so m
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
5 Facebook Ad Campaign Tips for the Holidays

Ecommerce ,Facebook

5 Facebook Ad Campaign Tips for the Holidays

The numbers are stunning. When you analyze the stats from recent holiday shopping behavior, one thing is clear: holiday marketing has undergone dramatic change, and Facebook marketing is no exception. However, before we dive into a few tips for creating a great Facebook ad campaign during the holidays, it’s important to understand what the stats say about current holiday shopping behavior. A Snapshot of the Data: Facebook Ads During the Holidays In a recent Sept 2015 article, MarketingProfs
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
3 Conversion Rate Optimization Tips For an Ecommerce Store

Conversion Rate Optimization ,Ecommerce

3 Conversion Rate Optimization Tips For an Ecommerce Store

The majority of your time spent as an ecommerce store owner will be occupied on developing ways to boost sales. Converting potential customers into paying customers is usually a top priority, and for good reason. Sales are the driving force, the blood that give an ecommerce store life. For this reason, conversion rate optimization should never be ignored. Never mind what the ‘average’ conversion rate for an online store is, strive for a conversion rate that is better than your current rate. Thi
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
5 Website Design Problems and How To Solve Them

Ecommerce ,Nonprofits ,Website-Infrastructure

5 Website Design Problems and How To Solve Them

Proper website design [https://epicdesignlabs.com/ecommerce-web-design-development] is part art, and part science. On one hand, your website design must be attractive to the eye. On the other, it must involve a deep understanding of what makes humans tick on an instinctual level. If you are noticing a decline in traffic to your website, it is likely due to one or more of the following issues: 1) Poor navigation flow Ideally, a visitor to your website should be able to see right away how to nav
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
When Your Facebook Marketing Strategy Isn't Working

Ecommerce ,Facebook

When Your Facebook Marketing Strategy Isn't Working

Facebook is one of the most powerful and popular marketing tools available to businesses. But, what happens when your Facebook marketing strategy isn’t working? Is it time to call it quits, or should you push through the slump to the finish line? Businesses of all sizes have found great benefits in relying on a Facebook marketing strategy. If your business is struggling with gaining leads and making conversions, it is best to first examine your strategy and marketing design before throwing in t
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
4 SEO Tactics to Test

Search Engine Optimization

4 SEO Tactics to Test

Companies like Google and Facebook never cease to devote money, time, and resources into the development of their algorithms. As a result, search engine optimization (SEO) trends and marketing tactics are ever-evolving. Meanwhile, e-commerce sites that already have SEO strategies need to also adapt to these changes if they want to dominate their various markets. Below are 4 SEO Tactics to Test in 2019. Test one or several of these SEO tactics, and you could set your 2019 marketing plan on fire!
Keri AustinKeri Austin

Keri Austin

3 Min read
5 Ways to Improve Your Facebook Business Page

Ecommerce ,Facebook

5 Ways to Improve Your Facebook Business Page

Facebook has over a billion users. These are real life people who consume goods and use services. A portion of these are your clients or prospective clients. With so many people out there wanting what you have to offer, your Facebook business page can be a great marketing tool… if you actually use it. Here are 6 ideas you can use to get more results from your Facebook business page. 1. Make nice with other pages. Interacting with other pages that speak to a similar audience can be a great
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Learn SEO Writing From Famous Authors

Ecommerce ,Search Engine Optimization

Learn SEO Writing From Famous Authors

The rules of search engine optimization [https://epicdesignlabs.com/] are always changing, as search engines become smarter and savvier.  However, there are certain rules that remain the same.  After all, search engine optimization is really nothing but good writing.  And the rules of good writing have always been the same.  If you look back at what a number of great writers have said about writing, you’ll find that their comments still apply and can be used to increase the amount of traffic goi
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Two New Changes to Facebook Video Marketing

Ecommerce ,Facebook ,Video

Two New Changes to Facebook Video Marketing

Facebook announced in a blog post [https://www.facebook.com/business/news/100-in-view-impressions-and-moat-partnership] this week that it is making two big changes to the way video advertising works on its service. The social media giant has been experimenting recently in the digital video space and causing a stir in the way it tracks views. This has subsequently caused headaches for advertisers who may be paying for Facebook video marketing as this has been going relatively unnoticed. The Vid
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
SEO: 7 Things You Need To Do On Every Webpage

Ecommerce ,Search Engine Optimization

SEO: 7 Things You Need To Do On Every Webpage

7 Things Every Webpage Needs To Improve SEO Search engine optimization(SEO) is the foundation to your entire digital marketing strategy. While on- and off-page SEO are both important elements to a sound strategy, if you can’t nail down the basics of on-page SEO, then your website stands little chance against the already well established sites sitting at the top of the search engine page results. Search engines need on-page SEO to let their bots know what your site is about, so they can put ea
Kalon WigginsKalon Wiggins

Kalon Wiggins

4 Min read
Website Designing and a Unique Home Page Narrative

Ecommerce ,Website-Infrastructure

Website Designing and a Unique Home Page Narrative

The act of telling a story is a popular new trend in website designing [https://epicdesignlabs.com/] because it helps connect with customers who want a more personal experience. It makes sense that customers want to learn as much about you as possible, particularly if they buy your products on a regular basis. Consumers want as much trust as possible from the companies they buy from after experiencing so many untrustworthy businesses having to recall the products they make. While mistakes can h
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
How Marketing Automation Drives Leads to Conversion

Conversion Rate Optimization ,Ecommerce

How Marketing Automation Drives Leads to Conversion

Digital marketers know: there’s a crucial gap between web visitors and customers. While strategies like search engine optimization and social media marketing are designed to drive potential customers to the website, even your best efforts in those areas won’t lead to improved revenue if those visitors never go further than that. Inbound marketing seeks to narrow that gap: thanks to calls to action and landing pages, your users willingly hand over their personal and contact information and enter
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read

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