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5 Ways to Improve Ecommerce Conversion

Conversion Rate Optimization ,Ecommerce

5 Ways to Improve Ecommerce Conversion

No matter what products you sell on your website, a simple truth remains: regardless of how great your marketing strategy or how beautiful your website is, your efforts matter little if a customer doesn’t complete the sale. Too often, ecommerce merchants lose out on those sales because of abandoned shopping carts. In fact, approximately $4 trillion worth of merchandize was abandoned in shopping carts [http://www.businessinsider.com/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-rec
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Looking for an SEO Consulting Service?

Ecommerce ,Nonprofits ,Search Engine Optimization

Looking for an SEO Consulting Service?

Having trouble getting the results you want and expect from your website? For some reason, the quantity and/or quality of your visitors isn’t meeting your desired outcome? Then you probably need an SEO Consulting Service. The simplest answer is sometimes the easiest to overlook. You might have an amazing website, full of all of the latest gadgets and catchy techniques. But the bottom line is still the same; without conversions, none of this will matter! That’s where an SEO Consulting Service [_
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Sales Funnel Marketing: For People Who Want a Successful Website

Blogging ,Ecommerce ,Email

Sales Funnel Marketing: For People Who Want a Successful Website

When it comes to marketing, there are people who understand it [https://epicdesignlabs.com/] and there are people who don’t. The granular details matter. Understanding the concept of sales funnel marketing would help many small businesses increase sales, but many owners never take the time to learn about it. The engaging book You Write, They Pay notes this about sales funnels: > Both B2B and B2C businesses use what we call sales funnels. Funnels work by attracting lots of potential buyers, then
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Improve SEO on Your Site By Heeding Google's Mobile-Friendly Policies

Ecommerce ,Nonprofits ,Search Engine Optimization

Improve SEO on Your Site By Heeding Google's Mobile-Friendly Policies

It seems that trying to improve SEO has been one of the most elusive and mysterious elements for websites ever since it became a strong factor in how people find things online. While it’s become more understandable in recent years, Google’s influence on SEO sometimes strikes fear into businesses that don’t conform to Google’s philosophies. No matter how you feel about Google, adhering to their SEO principles is essential if you ever want your business found on their search engine. The thing is,
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Search Engine Optimization for Beginners: Some Important Do's and Don'ts

Ecommerce ,Nonprofits ,Search Engine Optimization

Search Engine Optimization for Beginners: Some Important Do's and Don'ts

If you’re unhappy with your website’s placement on the search engines, then it might be time to focus on search engine optimization (SEO). By implementing the right SEO tips and strategies, you can gradually increase your search engine rankings, which will in-turn drive more traffic to your site and lead to greater overall success. Below are a few important dos and don’ts for those getting started in the ever-changing world of SEO. DO Be Mindful of Keyword Placement These days, SEO isn’t all ab
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
Using Digital Marketing to Attract Customers

Blogging ,Ecommerce

Using Digital Marketing to Attract Customers

The realm of digital marketing [__GHOST_URL__/marketing/] continues to rely on social media to help bring the concept of conversation and personalized content into the marketing equation. Back in the early days of social media, this was an exciting prospect for businesses seeing the future of what marketing would become. Unfortunately, many of those businesses set a precedent where hard-selling on social media became a norm, and as a transfer of selling technique from the outside world. Then ca
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
The Single Most Important Metric: An Introduction to Conversion-Driven Marketing

Conversion Rate Optimization ,Ecommerce

The Single Most Important Metric: An Introduction to Conversion-Driven Marketing

What’s the difference between a conversion and a conversation? One can entertain you for a few minutes, the other significantly influences your business success. Too many marketers still care about basic marketing analytics such as Facebook likes, newspaper distribution or Twitter impressions. But how do you know whether any of the people who view (or, even more vague, potentially view) actually turn into your customers? Unfortunately, you can’t. On the other hand, tracking conversions means a
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Website Design: Simplicity Sells

Ecommerce ,Website-Infrastructure

Website Design: Simplicity Sells

If you follow the constant ebbs and flows of website design trends, it’s clear that keeping websites simple continues to evolve. Over the last 20 years since e-commerce became a major part of Internet business, we’ve slowly seen websites go from overly cluttered to complete minimalism. While the days of busy and flashy graphics to get attention is likely gone for good, bare minimum design could get stigmatized as cutting corners. The best type of simplicity in web design is somewhere in the mid
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
5 Search Engine Optimization Tips

Ecommerce ,Search Engine Optimization

5 Search Engine Optimization Tips

No matter how exceptional your product or service, to grow your brand, your ideal audience needs to find you easily; in other words, you need to get on Google’s good side. To get you started, here are five search engine optimization tips. Stuff with quality, not keywords There was a time when stuffing your pages with repetitive, robotic keyword-filled text was your best bet for favorable search engine rankings. Think homepages like: “Hairstylist hair colorist in Portland, Oregon does best hai
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
Panda, Pigeon and Penguin. The Latest in SEO

Ecommerce ,Search Engine Optimization

Panda, Pigeon and Penguin. The Latest in SEO

For the novice, search engine optimization [__GHOST_URL__/marketing/portland-seo-services/]can be baffling. We all know that Google is the dominant search engine out there, but it still seems odd that web developers and marketers alike periodically panic when the search engine giant mentions seemingly harmless terms like Panda or Penguin. So we’re hoping to clear up some of the confusion! After this blog, you should have a better idea of all those cutely named updates connected to Google. Under
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read
How We Provide the Top SEO Services

Ecommerce ,Nonprofits ,Search Engine Optimization

How We Provide the Top SEO Services

Perhaps the term “Search Engine Optimization” or “SEO” hasn’t been something you’ve given much weight to, or you know very little about it. But the truth is, without top SEO services [__GHOST_URL__/marketing/portland-seo/], you’re basically rolling the dice in the search engine field, with little chance of success. There are a couple ways that you can improve your rankings however. One, is to go through your entire site from front to back, and top to bottom, infusing key information and content
Kalon WigginsKalon Wiggins

Kalon Wiggins

2 Min read
3 Facebook Marketing Techniques You Might Not Know About

Ecommerce ,Facebook

3 Facebook Marketing Techniques You Might Not Know About

Nowadays, no-one looks at you like you’re a crazy person when you suggest that digital marketing, and Facebook marketing in particular, is crucial to the success of your business. As a result, marketers keep increase their spending in the field. Last year alone, businesses spent $11.4 billion on Facebook, a staggering 41 percent increase over the previous year. Given how we started this post, that may seem like a great thing. Facebook marketing [__GHOST_URL__/marketing/] is crucial, so we shoul
Kalon WigginsKalon Wiggins

Kalon Wiggins

3 Min read

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