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No matter how exceptional your product or service, to grow your brand, your ideal audience needs to find you easily; in other words, you need to get on Google’s good side. To get you started, here are five search engine optimization tips. Stuff with quality, not keywords There was a time when stuffing your pages with repetitive, robotic keyword-filled text was your best bet for favorable search engine rankings. Think homepages like: “Hairstylist hair colorist in Portland, Oregon does best hai

Nowadays, no-one looks at you like you’re a crazy person when you suggest that digital marketing, and Facebook marketing in particular, is crucial to the success of your business. As a result, marketers keep increase their spending in the field. Last year alone, businesses spent $11.4 billion on Facebook, a staggering 41 percent increase over the previous year. Given how we started this post, that may seem like a great thing. Facebook marketing [__GHOST_URL__/marketing/] is crucial, so we shoul

We’ve all known for a while now that some people out there go to websites on these things called smartphones. You’ve probably heard that more web browsing is done on mobile devices than on desktop browsers. Have you prepared or put it off? Well, Google is Penalizing YOU! Google is continually expanding their use of mobile-friendliness in their ranking algorithm. In plain speak, you might not care if your site is mobile ready but they are going to. If your site is not mobile friendly, you will s

This is a great time for consumers. Thanks to the Internet and the popularity of social media, consumers have more choices than ever before. However, this social aspect has opened up a global community that many businesses do not know how to leverage yet. Following are a few tips to make the most out of your social media marketing efforts. 1. Find Your Audience If you are spending a lot of time in the wrong places on the web, then you may be missing out on many potential clients and sales. The

I hear it a lot. I don’t need Facebook marketing. I don’t need Twitter. I don’t need LinkedIn. The list goes on. I hear this constantly from people who have been successful for decades and they may be right. They might not need Facebook and social media. Unless they want to connect to their clients, that is. According to a recent survey of small businesses by Manta, 78% of small businesses surveyed have reported gaining new customers [https://epicdesignlabs.com/] in the last year through “online

Here’s a quick tutorial showing you how to install YouTube videos or embed a YouTube video into a page or blog post on your WordPress site. You can post any YouTube video, whether it’s your video or not. We do recommend you create your own videos just so you can have control over your content and get more SEO benefits. Simply find the YouTube video on YouTube.com. Underneath the video, click share, and then click embed. You can copy the code shown or specify a different size if you want to size

The process of finding a domain name is harder than you might think.  There are many extensions to choose from like .com .net .gov .co and many many more.  A lot of people ask if it’s okay to get a non-.com domain name.  The answer is ‘sure it is.’  …if you can’t find a decent .com address that is. So how do you go about finding the perfect .com address?  Basically through a lot of trial and error.  The good news is that there is a tool that makes it a LITTLE easier.  It’s called NameVine.com