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Effective Engagement: A Critical Element of Facebook Marketing

Ecommerce ,Facebook

Effective Engagement: A Critical Element of Facebook Marketing

Every business owner knows that it costs more to acquire new customers than to keep existing ones, and that referrals make the best sales leads. If you use Facebook and other social media properly, you can kill both birds with the same stone. By focusing your Facebook marketing on engaging with your customers, you’ll improve customer loyalty and create an atmosphere where referrals become almost automatic. Here are 6 tips for effectively engaging on Facebook: 1. Start With a Call To Action (CTA
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Kalon Wiggins

Facebook Fan Bases on a Limited Budget

Ecommerce ,Facebook

Facebook Fan Bases on a Limited Budget

We all know that effective Facebook marketing requires a continually growing fan base for our business page. One way to do that is to buy lots of Facebook ads. Unfortunately, not everyone has deep enough pockets to shell out the kind of money necessary for an effective ad campaign. If that describes you, the following 3 ideas can help you grow your fan base. Cross-promote with other pages An obvious prerequisite to getting new fans of your business page is to attract new visitors to it. And a g
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Kalon Wiggins

Is your Facebook a Ghost Town?

Ecommerce ,Facebook

Is your Facebook a Ghost Town?

Is your Facebook a ghost town? Is your Twitter tweetless? Is there no interest in your Pinterest? You’re not alone. But consider this: 181 million U.S. Facebook users are on Facebook for 20 minutes or more every day. That’s a long time to catch someone’s eye. Are you currently grabbing anyone’s attention? The top smartphone app is Facebook. Do you know what app is the second most popular? Instagram, which happens to be owned by, you guessed it… Facebook. If that isn’t enough motivation to get
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Kalon Wiggins

How Can Social Media Marketing Help You Grow Your Business?

Ecommerce ,Facebook

How Can Social Media Marketing Help You Grow Your Business?

Social media marketing and social networking websites can benefit users on more than just one level – not only do they allow you to keep in touch with your friends and family, but they also have turned out to be great online marketing tools. This is why the world’s most renowned brands and corporations rely on Twitter, Facebook, Google, LinkedIn and other social networks to keep in touch with their customers. However, social media marketing is not aimed exclusively at large businesses. Small and
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Kalon Wiggins

Facebook Marketing To Millennials

Ecommerce ,Facebook

Facebook Marketing To Millennials

One of the largest market demographics out there today is the Millennial Generation. Based on an age range of 18 to 34 years, there are roughly 75 million Millennials in the U.S. That’s nearly a quarter of the population, so it makes sense for marketers to focus on this group, both now and in the future. And with 88 percent of Millennials owning an account and 51 percent actively using it, Facebook marketing is a great way to reach them. Here are 5 ideas on how you can do just that: 1. Create b
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Kalon Wiggins

How New Business Pages Will Affect Your Facebook Marketing

Ecommerce ,Facebook

How New Business Pages Will Affect Your Facebook Marketing

In the past 3 years, a lot of things have changed in Facebook marketing. From the increased importance of video to the ever-changing EdgeRank algorithm, successful marketers on the network have to stay on their toes to keep up and remain successful. But one thing has remained consistent since 2012: business pages. Until this month, when Facebook announced tweaks to the page layout and purpose that could have far-reaching consequences. Here’s everything you need to know about the new business pag
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Kalon Wiggins

3 Social Media Blunders You Must Avoid

Ecommerce ,Facebook ,Nonprofits

3 Social Media Blunders You Must Avoid

We all get caught up in the moment sometimes. Fast-paced topics with friends, family and the news media constantly bombarding us with the latest updates or recent developments. We want to tell our opinions too. We have a voice, we like how we think, and we want to be heard! However, this isn’t always the best idea. In fact, in many cases, it can be outright disastrous. Before you Twitter away a regrettable tweet, slap yourself on Facebook, or commit yourself to an instant Instagram death, cons
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Kalon Wiggins

How to Make Facebook Marketing Increase Your Revenue

Ecommerce ,Facebook

How to Make Facebook Marketing Increase Your Revenue

Facebook is one of the most popular social media platforms today. With more than a billion users, and a huge amount of the population of North America active on the site, Facebook is a prime place for businesses to be seen by existing customers. Plus, there is an abundance of new potential customers. However, while Facebook marketing has never been trendier than it is now, it’s important for businesses to understand what they’re getting into. Facebook Marketing Requires Putting on a Show Facebo
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Kalon Wiggins

5 Facebook Ad Campaign Tips for the Holidays

Ecommerce ,Facebook

5 Facebook Ad Campaign Tips for the Holidays

The numbers are stunning. When you analyze the stats from recent holiday shopping behavior, one thing is clear: holiday marketing has undergone dramatic change, and Facebook marketing is no exception. However, before we dive into a few tips for creating a great Facebook ad campaign during the holidays, it’s important to understand what the stats say about current holiday shopping behavior. A Snapshot of the Data: Facebook Ads During the Holidays In a recent Sept 2015 article, MarketingProfs
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Kalon Wiggins

When Your Facebook Marketing Strategy Isn't Working

Ecommerce ,Facebook

When Your Facebook Marketing Strategy Isn't Working

Facebook is one of the most powerful and popular marketing tools available to businesses. But, what happens when your Facebook marketing strategy isn’t working? Is it time to call it quits, or should you push through the slump to the finish line? Businesses of all sizes have found great benefits in relying on a Facebook marketing strategy. If your business is struggling with gaining leads and making conversions, it is best to first examine your strategy and marketing design before throwing in t
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Kalon Wiggins

5 Ways to Improve Your Facebook Business Page

Ecommerce ,Facebook

5 Ways to Improve Your Facebook Business Page

Facebook has over a billion users. These are real life people who consume goods and use services. A portion of these are your clients or prospective clients. With so many people out there wanting what you have to offer, your Facebook business page can be a great marketing tool… if you actually use it. Here are 6 ideas you can use to get more results from your Facebook business page. 1. Make nice with other pages. Interacting with other pages that speak to a similar audience can be a great
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Kalon Wiggins

Two New Changes to Facebook Video Marketing

Ecommerce ,Facebook ,Video

Two New Changes to Facebook Video Marketing

Facebook announced in a blog post [https://www.facebook.com/business/news/100-in-view-impressions-and-moat-partnership] this week that it is making two big changes to the way video advertising works on its service. The social media giant has been experimenting recently in the digital video space and causing a stir in the way it tracks views. This has subsequently caused headaches for advertisers who may be paying for Facebook video marketing as this has been going relatively unnoticed. The Vid
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Kalon Wiggins

3 Facebook Marketing Techniques You Might Not Know About

Ecommerce ,Facebook

3 Facebook Marketing Techniques You Might Not Know About

Nowadays, no-one looks at you like you’re a crazy person when you suggest that digital marketing, and Facebook marketing in particular, is crucial to the success of your business. As a result, marketers keep increase their spending in the field. Last year alone, businesses spent $11.4 billion on Facebook, a staggering 41 percent increase over the previous year. Given how we started this post, that may seem like a great thing. Facebook marketing [__GHOST_URL__/marketing/] is crucial, so we shoul
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Kalon Wiggins

I Don’t Need Facebook Marketing, Right?

Ecommerce ,Facebook

I Don’t Need Facebook Marketing, Right?

I hear it a lot. I don’t need Facebook marketing. I don’t need Twitter. I don’t need LinkedIn. The list goes on. I hear this constantly from people who have been successful for decades and they may be right. They might not need Facebook and social media. Unless they want to connect to their clients, that is. According to a recent survey of small businesses by Manta, 78% of small businesses surveyed have reported gaining new customers [https://epicdesignlabs.com/] in the last year through “online
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Kalon Wiggins

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