How to Use Customer Groups in BigCommerce

Managing different customer segments is crucial for maximizing sales, whether you’re running a wholesale business or offering special discounts to select customers. In this video, Kal Wiggins dives into the powerful Customer Groups feature in BigCommerce, demonstrating how it can solve key business challenges and enhance your ecommerce store’s performance. Learn how to set up customer groups, create targeted discounts, manage category visibility, and even tailor content for different customer segments—all without complex external apps.

Watch the video below to unlock the full potential of Customer Groups in BigCommerce.<iframe> [Your embedded video here] </iframe>

Why You Should Watch This Video

Customer Groups in BigCommerce provide a flexible, built-in solution for managing wholesale customers, offering exclusive discounts, and creating a more personalized shopping experience—all within your store’s core database. This video explains how to use this feature effectively, helping you avoid the need for third-party apps or complicated workarounds found on other platforms.

Kal not only covers the built-in functionality but also shows you how to take things a step further by customizing the user experience through simple code tweaks. Here’s what you’ll learn:

Key Takeaways from the Video

  • Introduction to Customer Groups (00:00 – 02:41): Learn why Customer Groups are a game-changer for ecommerce businesses, especially when it comes to handling wholesale customers and retail in one unified store. Kal highlights why BigCommerce stands out from competitors like Shopify in this area.
  • Plan & Pricing Details (02:41 – 04:21): Discover which BigCommerce plans offer Customer Groups and what additional features (like price lists) you can access at higher tiers, such as the Enterprise plan. Kal explains how you can still get most discounting capabilities without needing to upgrade to Enterprise.
  • Discounts & Content Management (04:21 – 12:04): See how you can apply discounts by product, category, or entire store for specific customer groups. Kal demonstrates the power of controlling who sees pricing and which categories are visible to certain customer types.
  • Advanced Promotions & Coupons (12:04 – 15:02): Learn how to set up automatic and coupon-based promotions for specific groups, giving you more flexibility to reward your retail or wholesale customers with targeted offers.
  • Advanced Custom Code Integration (16:23 – 34:37): For those looking to push the limits, Kal shows how to use custom code in BigCommerce to dynamically show or hide content, making your store even more powerful and personalized for different customer groups.

Watch Now for Actionable Insights

By watching this video, you’ll gain practical knowledge on how to use Customer Groups in BigCommerce to grow your ecommerce business, streamline your wholesale operations, and offer a more customized shopping experience to your customers. Whether you’re new to the platform or looking to optimize your store, this video offers essential strategies to implement today.

Don’t miss out—watch the full tutorial above!

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