Understanding Top Sellers and Customizing Your Store
If you’re wondering how to display BigCommerce’s most popular products feed on your homepage, this video by Kal Wiggins of Epic Design Labs provides a helpful walkthrough. Kal, a BigCommerce developer and store owner, explains how to set up and control which products are featured, giving you practical options for managing top-seller feeds.
This video will help you understand how BigCommerce automatically displays top-selling products, and it offers tips to gain more control over what appears on your store’s homepage. Watch now to optimize your product listings and drive conversions.
Key Highlights from the Video:
- Three Built-in Product Feeds on BigCommerce Homepages (00:27)
- BigCommerce automatically includes three product feeds: Featured Products, Top Sellers (Most Popular), and New Products. These feeds can be adjusted via theme settings but are often misunderstood.
- Why Top Sellers Might Not Show Up (01:43)
- If your store has not sold any products, the Top Sellers feed will remain empty. This is why many store owners don’t see “Most Popular Products” displayed—it’s based purely on sales data.
- No Control Over BigCommerce’s Automatic Feed (02:51)
- The Top Sellers feed is automated, pulling the highest-selling products. However, store owners can’t manually adjust which products are featured, so unexpected items may be highlighted.
- How to Customize Your “Most Popular” Display with Widgets (03:28)
- Kal shows how you can take control by using a Product Set Widget to manually select and display the products you want to promote as “Most Popular” or “Top Sellers” without relying on automatic sales data.
- Maximize Conversions by Controlling Your Display (04:16)
- The real goal is to showcase products that encourage sales. With Kal’s method, you can choose the most relevant products to show potential customers, even if they aren’t your top sellers yet.
By understanding BigCommerce’s automatic feeds and using custom widgets, you can take control of your homepage and ensure your most compelling products are front and center.
Watch the Full Video Above!