Did you know that a case study is one of the most valuable sales magnets? Having a case study is the ultimate way to show that your product/service is capable of delivering value. Unlike other forms of marketing where you …
What is a sales funnel? That is where we’ll start, since it’s important to understand what it is, and how it works. In this article, we’ll identify each stage, and follow that up with methods to keep prospects moving through …
We all want to increase our sales. It’s the simple way to achieve business success. But many companies only focus on one manner of creating additional revenue streams. “”Get more customers”. This is not to say that getting more customers …
Online Business Strategies That Dramatically Increase Revenue Read More »
There is a universal pattern to how the world operates and it is this: most things are not evenly distributed. For example, athletes are not gifted with equal talent, wealth is not evenly spread through the population, your carpeting is …
Use the 80-20 Rule in Your Marketing to Increase Profits with Less Effort Read More »
People experience the world through their senses. When they shop at a brick and mortar store, they touch and view the merchandise from different angles while background music is playing. In such a situation, the store is experienced through at …
How to Use Images to Boost Your Conversion Rates Read More »
When a business has a history of reliably fulfilling a customer’s orders, it has earned her trust. However, earning trust requires the customer to have past experience with a business. How does the owner of an ecommerce site get the newcomer to take …
Increase Your Ecommerce Conversions by Optimizing for Trust Read More »
Compared to processing images, the human brain is quite slow at interpreting text. Text is also information poor. It’s devoid of the secondary information you get when talking to someone in person such as body language, facial expressions, voice intonations, …
The majority of your time spent as an ecommerce store owner will be occupied on developing ways to boost sales. Converting potential customers into paying customers is usually a top priority, and for good reason. Sales are the driving force, …
3 Conversion Rate Optimization Tips For an Ecommerce Store Read More »
Digital marketers know: there’s a crucial gap between web visitors and customers. While strategies like search engine optimization and social media marketing are designed to drive potential customers to the website, even your best efforts in those areas won’t lead …
How Marketing Automation Drives Leads to Conversion Read More »
No matter what products you sell on your website, a simple truth remains: regardless of how great your marketing strategy or how beautiful your website is, your efforts matter little if a customer doesn’t complete the sale. Too often, ecommerce merchants lose …