Highlight Key Items on Your Store as Featured Products
In this guide, we walk you through everything you need to know about BigCommerce featured products, a key feature that allows you to spotlight items on your homepage, boosting visibility and potentially driving more sales.
Whether you’re a seasoned BigCommerce store owner or just starting out, featured products can be a powerful tool to increase engagement with your best offerings. In the video below, Kal, a developer and store owner, explains how to leverage this feature to its full potential.
Watch the video below to learn:
- How to set and customize featured products on BigCommerce.
- The different methods to choose and display featured products.
- Pros and cons of the built-in BigCommerce system versus using widgets for full control.
Key Takeaways from the Video: How to Use BigCommerce Featured Products
Here’s a quick summary of the key points covered in the video, along with timestamps to help you navigate directly to the sections that interest you the most.
- (00:00 – 01:41): Introduction to the concept of featured products on BigCommerce, with a focus on how to display them on the homepage. Kal also explains how to adjust the number of featured products using the theme’s customization options.
- (02:18 – 04:57): Learn three simple ways to feature products in BigCommerce:
- Using the star icons in the product list.
- Using the bulk edit feature to update multiple products at once.
- Editing individual product settings to mark them as featured.
- (06:06 – 07:39): Understand the pros and cons of BigCommerce’s native featured product system. While it’s easy to set up, you might find it limiting if you want full control over the product order and titles.
- (08:15 – 09:57): An alternative method using widgets for manual control is demonstrated. This method gives you more flexibility, allowing you to handpick and organize products exactly the way you want.
- (11:01 – 11:55): Final thoughts on the different ways to feature products, with a note on how each approach can be customized based on your store’s needs.
Why Use Featured Products in BigCommerce?
Featured products help you highlight items that are either best sellers, new arrivals, or products you want to push for a promotion. By strategically placing them on your homepage, you increase the chances of catching a visitor’s attention, leading to higher conversions. Whether you stick with BigCommerce’s built-in system or take control with widgets, using featured products is a simple yet effective way to curate the shopping experience.
