If you want to teach a large group of people about a message you’re passionate about, educate your customers about how to make the most of your product/services or offer informational value to your audience, building an online course is one of your best methods of doing so. Before you decide to start designing your course, let’s look at some of the benefits and critical factors you should consider:

Top 5 Benefits of Building Online Courses

  1. Increased income from direct sales from paid courses and increased conversions from free courses. The best part is, the revenue streams from online courses are passive. Once you’ve invested the effort in building the course, you can reap the benefits until your content becomes outdated.
  2. You become an authority figure. As long as your content is as valuable as you promise it is, teaching online courses automatically makes you an authority on what you’re teaching.
  3. They improve the quantity and quality of your email list. Whether you opt to create a free or paid course, you’ll collect emails and be able to send everyone who takes your course additional product offerings.
  4. You can create better customers/clients. If you offer a product or service that requires a significant amount of technical information, you can build online courses that teach your customers what they need to know, so you don’t have to spend time explaining your offering to every single individual.
  5. It allows you to share your passion with the world. If you are an expert in something that you believe that society would benefit from more people knowing, online courses provide one of the most effective platforms to share your message.

At Epic Design Labs we bring your online course ideas to life. Provide us with your essential course content, and we’ll use our design expertise to make your course beautiful and learner-friendly. Contact us to learn more:

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Consider These Factors When Designing Your Online Course

Once you’ve decided to build an online course, the challenge is deciding how to structure it. Below are the top factors you need to consider when creating your online course:

Video Vs. Text-Based Content

The first step in creating an online course is deciding if you’re going to use videos, written lessons or both.

The first step in creating an online course is deciding if you’re going to use videos, written lessons or both.

Below, we break down the pros and cons of each:

Video Pros Video Cons
It’s easier to show your personality Time-Consuming set up and editing
Allows you to show students how to do things Requires equipment
Lots of students think videos are more engaging than text Difficult to update courses


Written Pros Written Cons
No equipment necessary Less engaging than videos
Easier for students to reference key information Requires professional writing capabilities
Easy to update courses Fewer methods of distribution available

If you can’t decide between video or written lessons and you are willing to invest the extra effort, you can do a combination of both. Often, courses that contain video and written elements are the most effective because they appeal to potential customers with different learning styles.

Choose What Type of Profit You Want to Earn

There are two ways to earn a profit in online courses:

  1. Money - You set a price for the course and your earnings are based solely on how well it sells. You should charge for your course if you are teaching an in-demand skill that people are willing to pay to learn. Depending on your website’s traffic and whether or not it has ecommerce capabilities, you may want to consider posting your course on an online marketplace like Udemy.
  2. Conversions - If you are selling an expensive and/or highly technical product that customers want to know a lot of information about before purchasing, a short, free course is a great way to earn conversions. Throughout your course, include links and subtle references about your paid offerings. At the end of the course, add a hard-sell pitch. Leads who complete your class have a higher conversion rate than regular leads because you’ve already offered them free value and educated them about your offering.

How to Successfully Promote Your Online Course

After you’ve decided how you’re going to build your course and sell it, the last decision you need to make before you get to work is how you are going to promote your course. Here are some ideas for marketing free and paid courses:


Free Courses Paid Both
Call-to-action at the end of blog posts Include in your email newsletter Social media (organic and paid advertising)
Add a link to your email signature Sales page on your website Google adwords
Pop-up on your website Host a free webinar Get interviewed for other people’s blogs and podcasts

These promotion strategies offer you a starting point. As you get closer to your launch date, assess the most effective ways to reach your target audience and tailor your approach to match their preferences.

Does this sound stressful? We can help. When you work with us, we’ll guide you through the process of building your online course and take care of all the design elements. All you’ll need to focus on is creating content that effectively teaches your topic.

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